Zillow’s Web Site Copy Written By a 12-year-old

Tough critique of Zillow by brand identity consultant and author Alycia de Mesa in BusinessWeek’s article Zillow: Good Real Estate Idea is a Fixer

Graphically, however, the few images used on the site very much resemble something from a clipart collection. There is even a headline on the splash page exclaiming “Cool Maps and Images!” leaving the feeling that someone’s 12-year-old wrote the copy.

If you enjoyed this post, make sure you subscribe to my RSS feed!