Comments on: Zillow goes to the Presses http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses Internet, Web 2.0 and Real Estate Marketing Sat, 20 Mar 2010 19:15:32 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Marty Lachance (Utopria) http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-27056 Marty Lachance (Utopria) Mon, 13 Apr 2009 17:12:52 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-27056 It's not so much that they are afraid to adapt and change, it's more about how they got started in the online world of news and content. They pay for stories/content, yet they are unable to earn revenue or gain loyalty to a paid online subscription model. What's worse is much of the content they pay for is available for free in many other online outlets. Add to this - consumer habits have changed significantly in the past few years. They are in a pickle that's for sure. It’s not so much that they are afraid to adapt and change, it’s more about how they got started in the online world of news and content.

They pay for stories/content, yet they are unable to earn revenue or gain loyalty to a paid online subscription model.

What’s worse is much of the content they pay for is available for free in many other online outlets.

Add to this – consumer habits have changed significantly in the past few years. They are in a pickle that’s for sure.

]]> By: Charlotte Web Design http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-27026 Charlotte Web Design Thu, 09 Apr 2009 20:27:16 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-27026 Traditional media folks are to much set in their ways IMO. As its been demonstrated over and over with the failing newspapers, they're simply to slow to adapt and change. Traditional media folks are to much set in their ways IMO. As its been demonstrated over and over with the failing newspapers, they’re simply to slow to adapt and change.

]]> By: Travis - Short Sale Center http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-27006 Travis - Short Sale Center Mon, 06 Apr 2009 20:57:06 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-27006 Too many newspapers are still run by old mentality which just isn't going to cut it in today's market place. I think we will see more newspapers go strictly to an online model very soon. Too many newspapers are still run by old mentality which just isn’t going to cut it in today’s market place. I think we will see more newspapers go strictly to an online model very soon.

]]> By: Christian http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-26987 Christian Fri, 03 Apr 2009 19:55:41 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-26987 Man, Zillow just keeps on growing. In our market, the service Zillow provides is incomplete and highly inaccurate, almost to the point of being damaging to people's perception of our market. They must be doing a better job in other locations ;) Man, Zillow just keeps on growing. In our market, the service Zillow provides is incomplete and highly inaccurate, almost to the point of being damaging to people’s perception of our market. They must be doing a better job in other locations ;)

]]> By: Brit Legend http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-26977 Brit Legend Fri, 03 Apr 2009 00:16:30 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-26977 People like you and me who do sooo much on the net would probably not even think of opening a newspaper to look for a house. But I'm still surprised that some people do just that here in NZ. And I'm not talking about big ads with great photos, I'm referring to tiny little ads with no photo, just a phone number, price and maybe a website reference in one of the national or local newspaper. I'm convinced though that more and more people will swap the papers for the net overtime making print advertising eventually redundant. People like you and me who do sooo much on the net would probably not even think of opening a newspaper to look for a house. But I’m still surprised that some people do just that here in NZ. And I’m not talking about big ads with great photos, I’m referring to tiny little ads with no photo, just a phone number, price and maybe a website reference in one of the national or local newspaper.

I’m convinced though that more and more people will swap the papers for the net overtime making print advertising eventually redundant.

]]> By: Marty Lachance (Utopria) http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-26973 Marty Lachance (Utopria) Thu, 02 Apr 2009 12:35:54 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-26973 There are many companies out there that are looking for way to monetize real estate traffic, yes newspapers didn't quite get it and it likely is too late for many of them. What we find so interesting is that few Realtors understand the value in this traffic. Realtors are not able to place ads on their website and provide enough traffic to adequately monetize their listings, this is understandable. But if they are able to incorporate local partners (Real Estate supporting service companies), provide these partners with a captive audience, and the ability to host their partner's multimedia advertisements...now this is something that can generate alternate sources of income. This is the model we've developed at Utopria. Make the listing the central focus of the Realtor's marketing campaign and provide the foundation for business partners to create compelling ads. To start monetizing listings, the Realtor simply invites their own partners to participate alongside their listing portal. It's an interesting concept that is already delivering benefits to many in the industry. We think we'll be seeing more of this business model - especially as Realtors actively look for ways to generate alternate sources of revenue. There are many companies out there that are looking for way to monetize real estate traffic, yes newspapers didn’t quite get it and it likely is too late for many of them.

What we find so interesting is that few Realtors understand the value in this traffic. Realtors are not able to place ads on their website and provide enough traffic to adequately monetize their listings, this is understandable.

But if they are able to incorporate local partners (Real Estate supporting service companies), provide these partners with a captive audience, and the ability to host their partner’s multimedia advertisements…now this is something that can generate alternate sources of income.

This is the model we’ve developed at Utopria. Make the listing the central focus of the Realtor’s marketing campaign and provide the foundation for business partners to create compelling ads. To start monetizing listings, the Realtor simply invites their own partners to participate alongside their listing portal.

It’s an interesting concept that is already delivering benefits to many in the industry.

We think we’ll be seeing more of this business model – especially as Realtors actively look for ways to generate alternate sources of revenue.

]]> By: zillow.com Co-Brands With Newspapers | Property Portal Watch http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses/comment-page-1/#comment-26972 zillow.com Co-Brands With Newspapers | Property Portal Watch Thu, 02 Apr 2009 03:01:29 +0000 http://www.futureofrealestatemarketing.com/zillow-goes-to-the-presses#comment-26972 [...] Note: The Future of Real Estate Marketing blog has an interesting discussion about the death of newspapers, and the future of real estate [...] [...] Note: The Future of Real Estate Marketing blog has an interesting discussion about the death of newspapers, and the future of real estate [...]

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