Why Having Real Estate Video Distribution Strategy Matters
Photo by blhphotography
Whether it’s a Ken Burns style slideshow you’ve created yourself (see Tip Tuesday: Creating a Killer Listing Presentation) or a professionally shot and edited production (see WellcomeMat - The Killer App for Real Estate Video), real estate video just got a whole lot more important.
Why? Two words. Universal Search. From Google’s Press Release last week:
Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results.
The search giant promises it will be rolling out these features soon, but the bottom line is that it looks like relevant videos are going to start populating the organic search results Google returns. Space in those top 10 results just got a whole lot more valuable.
But it’s more than just having a video though. This is going to require having a comprehensive distribution strategy. So far I’ve seen videos from Metacafe, Youtube and Google Video show up in some of search results. I’m not sure how many of the video hosts will ultimately be in there, and there are quite a few to choose from (see my post Real Estate Video Shoot Out for some examples).
Having your real estate videos with as many hosts as possible is going to be the key here. So is keyword tagging and adding descriptive information to each. Video syndication will be the name of the game.
There’s probably a business model somewhere in all of this - someone who can take your video and simultaneously blast it up to numerous different video hosts and make sure it’ll show up in the proper search terms. I know I’d probably pay for someone to do this for me.
For more, read:
- RE Agent in CT » The Google Juice Now Tastes Like Video…
- Yikes! Video Killed The Real Estate Webmaster | The Real Estate Bloggers
- Google Universal Search Will Turn Up Video - Sellsius
Stay tuned, tomorrow for a second part in why Universal Search has changed the game.
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14 Comment(s)
12 Trackback(s)
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Sock Puppet | May 21, 2007 | Reply
Thanks for the link love Joel.
I’m seriously thinking about turning 30-50% of my posts into video. I’ve got a Mr Potato head science guy appearance so it just might make what I say seem more intelligent coming from my mouth.
Plus I type reeeeeeeaaaaaally slow.
-Athol
Joel Burslem | May 21, 2007 | Reply
@ Sock Puppet - Great idea Athol! You could become the Loren Nason of real estate vlogging.
Joseph Ferrara.sellsius | May 21, 2007 | Reply
The sock puppet should be the host of the video.
John Schroeder | May 22, 2007 | Reply
Imagine having people google “Madison, WI Condos” or “Seattle, WA Condos” and having a condo development VIDEO that you are marketing show up on Google’s first page. Pretty cool!!!
Christian | May 22, 2007 | Reply
John,
Your scenario is a very real possibility. It’s too early, not knowing how Google will prioritize different forms of content (and from who), to make global calls on how this all pans out. But, the nimble will recognize the largest amount of gain that is to come from Universal Search.
Louisville Real Estate | May 23, 2007 | Reply
Great post, this is definitely an interesting subject and it will be interesting to see if video will really carry that much weight with the SE’s.
Albuquerque realtor | May 25, 2007 | Reply
I wonder how long it will be before we start seeing results from some of these changes…
Realty Video | Jun 12, 2007 | Reply
I definitely believe that video is going to dominate over the virtual tour market. Currently there are whole TV channels dedicated to listings in your area, the internet is the prime space for a video real estate listing. In the next few years it seems that it will not be the next hot thing but a minimum requirement.
Hawaii Life | Aug 2, 2007 | Reply
We are thinking of doing some video marketing. Any other real estate website seeing success with this means of advertising? It seems like this will be the future of the industry.
Martin Abeshaus | Nov 13, 2007 | Reply
I have to agree with #18 above that video is going to dominate over the virtual tour market and that in the next few years real estate videos will be a minimum requirement. Professionals should learn how to create their walk throughs now, rather than try to catch up later.
Ethan Marten | Jan 9, 2008 | Reply
Joel — just came across your blog. Amazing. We launched in May, and I would swear you were reading our business plan.
All the Best,
Ethan Marten
RexNet.TV
1st Hawaii Home | Feb 8, 2008 | Reply
I think video is a great way to showcase properties…only thing is everyone will have to adapt when more videos get filtered into organic search results.
Radoslav Toth | Apr 7, 2008 | Reply
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Radoslav Toth | Apr 8, 2008 | Reply
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