Comments on: Why Do All Real Estate Logos Suck So Bad?

By: American Home Inspector Directory

American Home Inspector Directory — Mon, 10 Aug 2009 20:42:04 +0000

I agree! My website logo sucks as well. Just take a look http://www.americanhomeinspectordirectory.com/

If anyone has any new logo ideas I am open for suggestions.

By: Overland Park Real Estate

Overland Park Real Estate — Thu, 19 Mar 2009 21:03:06 +0000

In case anyone cares: I will not use a company that has a GIF logo with sparkling glitter on it.

By: Chris Dowell

Chris Dowell — Sun, 01 Mar 2009 14:22:49 +0000

A shoe company needs to show to it’s consumers that it is about technology and is ahead of the cutting edge. Flashy is good. Flashy in real estate doesn’t send the same message. Stable, knowledge, above the crowd is message you want to send to consumers. If a real estate company used the Nike swoosh they wouldn’t have the same results. The problem with most marketing and website designers is they are worried about design. As a business owner I’m looking at ROI. The RE/MAX balloon is awesome! Oh yeah, I don’t work for RE/MAX.

By: Kimberly-Florida Realtor/Mortgage Broker

Kimberly-Florida Realtor/Mortgage Broker — Tue, 18 Dec 2007 18:23:34 +0000

I have to comment on to Rachel. I think the root problem with Real Estate Company Logos are that most of the firms that are not branchs are owned by the independant small business person. I own a mortgage company and not having the ability to spend lots of money on logos, tag lines, websites, etc. we do the best we can and as creative as we can with what we can afford to do usually on our own. Of course we are not markting directors and our focus is in the business we are running. If I had access or suggestions on logos, tag lines, etc. than I would totally check it out. Our company is called Knight Mortgage Company and our logo is a knight on a horse – we symbolize strenght, loyalty, and honor in our reputation so that is why we went with Knight. Large companies like Nike and Fedex have people that just work on the logo…I have 5 people that work on loans, processing, marketing, etc. Just food for thought!

By: Rachel

Rachel — Thu, 06 Dec 2007 23:42:30 +0000

I think the problem with the real estate logos is just a symptom of a bigger issue: the lack of innovation in the real estate industry. Let’s face it, most of the people making big decisions in these companies are behind the times – the average Realtor I hear is at least 55 years old. This lack of innovation permeates all levels of the industry . It’s everything from a company’s logo, to the systems and technology they use company-wide. As a creative person and an oddball in this industry I am constantly bumping up against these barriers.

Ahh… I feel much better now that I’ve vented that. Thank you!

By: Darren

Darren — Sat, 17 Nov 2007 04:37:48 +0000

I like what I’m reading but unfortunately it’s insufficient. So we all agree that realty logos need improving but where’s the suggestions for changing them? While some may not like the RE/MAX logo it remains one of the most recognized realty logos out there. From a branding recognition perspective – that’s the goal! Could it be improved? Sure. So someone offer some suggestions for the next generation RE/MAX logo, share it here and forward to RE/MAX – they just might pay you for it!

By: Paul Tippets

Paul Tippets — Wed, 07 Nov 2007 01:09:42 +0000

New upstart company Real Estate for 2 has a pretty good logo.

By: Melissa

Melissa — Tue, 30 Oct 2007 15:54:58 +0000

Great posts… My thoughts are that the current most popular real estate office logos today must serve and be used amongst a variety of media types (online, newspapers, vinyl, signage, prints, magnetic, business cards, etc.) and perhaps this is why we have seen such little change in the design and appearance of many of the existing realty logos.

However, we have noticed from many of the newer offices and real estate brokerages that they are leaning towards being more creative and daring in their logo design approach. Some of which are actually very very nice.

One major problem still remains, the deisgner must be sure to make the logo, even next generation ones as mentioned above, usable between so many media types.

Most of the real estate logos we get can be done and made into other marketing products (ie Real Estate Stickers). But, once in a great while we are given one that just cannot be done due to its complexity and desire to break from the norm in real estate marketing signs.

Have a great realtor, agent, broker or real estate logo? Send it to us, we would love to see it. Or, you can upload it and make it into an adhesive decal (sticker) to place almost anywhere at http://www.RealEstateSticker.com or http://www.realestatesticker.com.

By: Jackie

Jackie — Mon, 08 Oct 2007 21:50:53 +0000

We live in a lake community where real estate ranges from just below $100k all the way up to multi-million dollar estates. For the most part, ours is a second home / vacation home market. I firmly believe that we’re selling fun, or access to it, more than we’re selling real estate.

In developing our name & identity, I thought we should take a risk and introduce a brand that embodied fun and that would also be memorable. It took some convincing of my partners (who are all agents), but they saw the value in this approach and so far it has worked beautifully for us. We get to have a lot of fun with our brand in all types of advertising, and have successfully adapted our logo colors to the season or lake event we’re advertising around (so long as we have a little discipline about how we do it).

I think your blog is right on, and would love to see real estate brands and advertising improve. And Hooray for no agent pictures – we don’t use them either! Would love to get some feedback on our brand: http://www.bigfishbunch.com. Trying to develop our site content and speed up the site now, but we’re proud of what we’ve been able to accomplish in our first lake “season.”

PS – we’ve had lots of compliments around our advertising – a sample of headlines:
Our Backyard Is All Tow and No Mow
A Backyard That’ll Float Your Boat
Our Slips Are Showing … All 3 of Them (in reference to a boat dock)

By: Why Are Real Estate Company TV Ad’s So Bad??? « The Gardyn

Why Are Real Estate Company TV Ad’s So Bad??? « The Gardyn — Thu, 27 Sep 2007 06:41:45 +0000

[...] You can’t even remember one. That’s because real estate TV ad’s suck almost as much as real estate logos. I don’t know if executives at the top just refuse to hire good firms to help with promotion [...]