Where to Put Your Listings Online
Newspapers ad spending is still strong, but for how much longer?
According to the NAA’s print classified ads breakdown, real estate ads jumped 18.5 percent to $1.2 billion.
While print still has a stranglehold on most local advertising dollars - I suspect it won’t for very much longer. Traffic to online classifieds web sites is booming right now, according to new report from Comscore. Over 37.4 million internet users visited an online classified site in the past year. It should be no surprise to anyone then that real estate classifieds are moving online.
Craigslist is the uncontested category killer, but Oodle was a surprising ninth place finisher with a startling 463% growth figure. edgeio, another of the new crop of classifieds sites, is nowhere to be found however.
In any case, getting your listing onto any of the sites is great marketing exposure for your listing. Remember, you can also use postlets to help you submit your ad to these and many more sites.
More Reading:
The Real Estate Tomato: 13 Ways To Post Your Listings For Free
sellsius° real estate blog » New York Real Estate Listing Sites
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3 Comment(s)
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- From theresoldgumbootprincess | theresoldgumbootprincess | Dec 31, 1969
- From kebmillard | kebmillard | Dec 31, 1969
- From NY Houses 4 Sale | Sep 13, 2006
- From realiventblog.com | Nov 7, 2006
- From dynamiclistingexchange.com | Nov 8, 2006
- From The Mystery of Online Classifieds Growth | Jan 10, 2007
- From Item : Top 50 ways to market real estate online | Oct 1, 2007
Richard Johnston | Sep 6, 2006 | Reply
The only place I can really recommend searching for available homes for sale is Realtor.com . They have integrated with local MLS systems so their information is updated and homes listed are real and available.
The problem with classified real estate ads are:
1. May not be real
2. Home might be sold
3. Outdated information
Sincerely,
Richard Johnston, REMAX
Anthony Floriani | Sep 6, 2006 | Reply
I seem to recall reading an article on Inman news, “‘Last hoorah’ for real estate print ads,” (now its gone subscription-only and i can’t look at it anymore) that implied that while there is still sizable spending on print ads, it’s essentially money spent to appease the seller rather than to actually generate significant interest from buyers. According to the article, sellers need the reassurance of being able to hold a real paper in their hands and see the ad, even if the real benefits are minimal. It’s simpler for the agent to reassure the seller by purchasing print ads on their behalf, than to try and convince uncertain homeowners of the reality of the situation.
As for price differentials between web and print advertising spending, it only makes sense that there is more money spent on print ads, because advertising on the internet costs nothing, or next to nothing in comparison.
-Tony Floriani
New Home Marketing 2.0 | Apr 30, 2007 | Reply
10 “Must Know” Secrets of an Effective Real Estate 2.0 Classifed Listing
1. Detailed Property Information. Let it all out!
2. Interactive Tools. Give the buyer custom maps, mortgage calculators, and the ability to email the listing to their friends.
3. Pictures, Pictures, Pictures!
4. Customize a unique description of the property - written someone who knows! Usually the person selling the home.
5. Must Have Multimedia! (If you don’t have it… You don’t get it.)
6. Exotic and Standard feature offerings gathered together into an easy to read list.
7. Transparency. Use Zillow or comparable home information to gain trust with your buyer so they know your asking price is fair.
8. Every way known to man to contact the seller.
9. Link to sales agents other similar homes and offerings.
10. Establish credibility with agent photo and Bio.