Comments on: Where to Advertise a Listing On The Internet http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet Internet, Web 2.0 and Real Estate Marketing Wed, 10 Mar 2010 19:12:47 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Rick Rochon http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-16301 Rick Rochon Wed, 28 Nov 2007 05:07:19 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-16301 This conversation is exactly why we developed our marketing measurement platform. We allow our users the opportunity to measure the effectiveness of their online and offline campaigns to see what works best at driving business. There is a great shift happening and we want to help business people to save money and increase revenue by getting more bang for their advertising buck. Check us out at www.adsymetrix.com , basic plans are free. This conversation is exactly why we developed our marketing measurement platform. We allow our users the opportunity to measure the effectiveness of their online and offline campaigns to see what works best at driving business. There is a great shift happening and we want to help business people to save money and increase revenue by getting more bang for their advertising buck. Check us out at http://www.adsymetrix.com , basic plans are free.

]]> By: Real Estate Blog - How Ethical Are “Junk�? Listings? http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-7307 Real Estate Blog - How Ethical Are “Junk�? Listings? Sun, 25 Mar 2007 01:48:32 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-7307 <!--%kramer-ref-pre%-->[...] Where to Advertise… [...]<!--%kramer-ref-post%--> [...] Where to Advertise… [...]

]]> By: » How Ethical Are “Junk” Listings?|Tampa Florida Real Estate Blog » Blog Archive http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2431 » How Ethical Are “Junk” Listings?|Tampa Florida Real Estate Blog » Blog Archive Mon, 11 Dec 2006 16:14:26 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2431 [...] Where to Advertise… [...] [...] Where to Advertise… [...]

]]> By: Tim http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2418 Tim Sun, 10 Dec 2006 15:55:47 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2418 Restricting costs for classified advertising by ONLY advertising properties that are having open houses is a good start. Not long ago we here in the Boston market used to advertise not only open houses but new listings (for 2-3 weeks) and price changes in the classifieds. No more. All we advertsie now is open houses--and we keep those ads very tight--and as a result our print ad budget has been reduced by more than 40% in the past year. I would also argue that there are plenty of other good alternatives for advertising open houses--or at least ther are in Boston--other than the Sunday Globe. For example, the Globe online arm, Boston.com, pulls all of our listing data (including open houses) from our MLS automatically everyday. As a result, consumers looking for listing an open house information in Boston.com (which has much more information than its print brethran) can easily get it there. In fact, we are finding that many consumers are doing just this. Also, we make sure our open houses are published weekly on our website and in our local community paper. This strategy has worked well for us and has significantly reduced our overall ad budget. Try it you'll like it. Restricting costs for classified advertising by ONLY advertising properties that are having open houses is a good start. Not long ago we here in the Boston market used to advertise not only open houses but new listings (for 2-3 weeks) and price changes in the classifieds. No more. All we advertsie now is open houses–and we keep those ads very tight–and as a result our print ad budget has been reduced by more than 40% in the past year.

I would also argue that there are plenty of other good alternatives for advertising open houses–or at least ther are in Boston–other than the Sunday Globe. For example, the Globe online arm, Boston.com, pulls all of our listing data (including open houses) from our MLS automatically everyday. As a result, consumers looking for listing an open house information in Boston.com (which has much more information than its print brethran) can easily get it there. In fact, we are finding that many consumers are doing just this. Also, we make sure our open houses are published weekly on our website and in our local community paper. This strategy has worked well for us and has significantly reduced our overall ad budget. Try it you’ll like it.

]]> By: rudolph d. bachraty III http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2417 rudolph d. bachraty III Sun, 10 Dec 2006 15:19:29 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2417 marlow - the same holds true in manhattan. see more here: http://blog.sellsiusrealestate.com/2006/12/01/old-school-real-estate-search-real-estate-newspaper-classifieds-ads/ marlow – the same holds true in manhattan. see more here:
http://blog.sellsiusrealestate.com/2006/12/01/old-school-real-estate-search-real-estate-newspaper-classifieds-ads/

]]> By: Marlow http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2405 Marlow Sun, 10 Dec 2006 09:37:46 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2405 I'm not sure how it is in other cities, but here in Seattle, there is no alternative to the Seattle Times newspaper's Sunday Real Estate section for Open Houses. Sure, they're on the major real estate brokerages websites, but what a drag to have to go to each and every separate site to find out that information. The truth is, our Sunday newspaper is still THE place to find Open House info. Yes, it's a pain in the xss and I get ink all over my fingers and its expensive. But it's still better than any other alternative right now. I’m not sure how it is in other cities, but here in Seattle, there is no alternative to the Seattle Times newspaper’s Sunday Real Estate section for Open Houses. Sure, they’re on the major real estate brokerages websites, but what a drag to have to go to each and every separate site to find out that information. The truth is, our Sunday newspaper is still THE place to find Open House info. Yes, it’s a pain in the xss and I get ink all over my fingers and its expensive. But it’s still better than any other alternative right now.

]]> By: Tim http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2333 Tim Thu, 07 Dec 2006 19:48:16 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2333 "Real estate professionals questioning the point of advertising in a medium seemingly bent on their disintermediation." I am less concerned with the print media's bias against the real estate profession than I am with classified ad rates as it relates to ROI. There is no media that I presently advertise in that results in a lower ROI than the Print media. If you want concrete numbers, my research has shown that it cost me nearly $1,000 per lead (i.e. just to get the phone to ring) from our city newspaper, and it costs nearly $1,700 per conversion (i.e. convert lead to a successful sale). I'm sharing this because it underscores my next point. Amazingly, and seemingly counter-intuitively, I've recently been informed that this city publication wants to raise their classfied ad rates once again--even now. What this is telling me is that the print media incredulously has drawn a line in the sand--mcuh like our governments Iraq initiative--and despite all evidence to the contrary have decided to 'stay the course.' In the final analysis, it is the print media that is being disinterdiated--and in no small part this is due to their own ignorance and/or arrogance. “Real estate professionals questioning the point of advertising in a medium seemingly bent on their disintermediation.”

I am less concerned with the print media’s bias against the real estate profession than I am with classified ad rates as it relates to ROI. There is no media that I presently advertise in that results in a lower ROI than the Print media. If you want concrete numbers, my research has shown that it cost me nearly $1,000 per lead (i.e. just to get the phone to ring) from our city newspaper, and it costs nearly $1,700 per conversion (i.e. convert lead to a successful sale). I’m sharing this because it underscores my next point. Amazingly, and seemingly counter-intuitively, I’ve recently been informed that this city publication wants to raise their classfied ad rates once again–even now. What this is telling me is that the print media incredulously has drawn a line in the sand–mcuh like our governments Iraq initiative–and despite all evidence to the contrary have decided to ’stay the course.’ In the final analysis, it is the print media that is being disinterdiated–and in no small part this is due to their own ignorance and/or arrogance.

]]> By: Danilo Bogdanovic http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2332 Danilo Bogdanovic Thu, 07 Dec 2006 19:41:04 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2332 With the percentage of buyers starting and conducting their search for properties on-line being up to 90% in some areas of the country and increasing by the day, why would you not increase your on-line marketing when it comes to listings? You may have to analyze your specific market and demographic in more detail to get the exact answer. But ingoring and/or not reacting to this overall change in the marketplace could be a grave mistake. With the percentage of buyers starting and conducting their search for properties on-line being up to 90% in some areas of the country and increasing by the day, why would you not increase your on-line marketing when it comes to listings?

You may have to analyze your specific market and demographic in more detail to get the exact answer. But ingoring and/or not reacting to this overall change in the marketplace could be a grave mistake.

]]> By: HomeGain Launches Free Property Listing Exposure For Real Estate Agents - Realtio http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2322 HomeGain Launches Free Property Listing Exposure For Real Estate Agents - Realtio Thu, 07 Dec 2006 14:31:36 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2322 <!--%kramer-ref-pre%-->[...] We might not have seen the future of real estate marketing yet. And it might not be a more transparent real estate experience either. But it sure gives a lot of room for all the top real estate bloggers to speculate about the future. [...]<!--%kramer-ref-post%--> [...] We might not have seen the future of real estate marketing yet. And it might not be a more transparent real estate experience either. But it sure gives a lot of room for all the top real estate bloggers to speculate about the future. [...]

]]> By: rudolph d. bachraty III http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet/comment-page-1/#comment-2311 rudolph d. bachraty III Thu, 07 Dec 2006 04:19:22 +0000 http://www.futureofrealestatemarketing.com/where-to-advertise-a-listing-on-the-internet#comment-2311 joel - that's a good question ;) rudy.sellsius° p.s. looking forward to meeting you at the inman real estate connect nyc joel – that’s a good question ;)

rudy.sellsius°

p.s. looking forward to meeting you at the inman real estate connect nyc

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