What would the Apple Tablet mean for Realtors?
On Wednesday, January 27, Apple will likely unveil the company’s long-rumored tablet device. Apple sent out invitations to selected media outlets yesterday morning, asking people to “join us for an invitation-only event at the Yerba Buena Center for the Arts Theater in San Francisco on January 27 at 10:00 a.m.
Rumored to be anywhere from $500-$1000 many Realtors will undoubtedly be wondering if they should make the switch to a tablet-like device. The launch of the all-in-one touch-screen tablet computer on will most likely spark the same excitement from agents and brokers that followed the iPhone’s launch in 2007.
What would the Apple Tablet mean for Realtors?
1. Portability
This may be the single biggest selling factor Apple will have when marketing to Realtors. A Realtor could easily slip the tablet into their bag or briefcase. If the tablet is as sleek and thin as rumored, it will be simpler to transport than a traditional laptop. Also, as agents are moving more and more away from a “traditional” office – something as light and portable as the tablet is sure to be enticing.
2. Paperless
This topic has been talked about for a few years at least – but the tablet may be the catalyst to make it happen industry-wide. The tablet potentially will have the ability to easily pull up contracts and receive digital signatures on the spot. If this is the case, a client would be able to literally ‘sign’ their contract on the tablet – much like how they accept a UPS package by signing on the UPS ‘tablet. ‘ In addition, there is certainly the ‘impress ability’ factor – clients will certainly be impressed by their tech savvy agent.
3. Easy learning curve
One thing I have heard over and over again by agents, is how easy the iPhone and other touch-screen smartphones were to learn. A short learning curve is key. The only downside I can foresee is that unfortunately, some agent website vendors and MLS still are not compatible with Safari. If the tablet sweeps the Realtor world by storm, vendors and MLS’ will have to sit up and take notice. As mentioned at Connect NYC – now is the time to take a hard look at your vendors and see if they are in line with the goals you have set for yourself for 2010.
I am curious about your thoughts!
Will you consider purchasing an Apple Tablet? Why or why not? A recent survey says 1 in 5 consumers will purchase one. Leave your comments here on the blog – thanks!
Written by: Katie Lance, Marketing Manager, Inman News
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Kori Covrigaru | Jan 26, 2010 | Reply
If the tablet has:
Email
Internet browser
Kindle-like book reader
Newspaper/Magazine reader
Movie streamer
TV streamer
Video-chatter
Tethering
Desktop publisher
Gaming device
3G/4G
Then yes. I’ll take one please.
Andrew | Jan 26, 2010 | Reply
I think the downside will be another data fee from the carriers. If the computer is $600 subsidized than you will still be paying an additional an $400 in monthly fees. This will not be a cheap device no matter what. Who wants another access charge on top on current phone bill? ouch
Rick Bosl | Jan 26, 2010 | Reply
I am curious to see what the tablet will include. It would be great to have something to carry with you when looking at listings etc instead of having your client try and view the screen on a cell phone- and it looks much more portable than a laptop.
will | Jan 26, 2010 | Reply
And all those benefits you mention are new in what respect to what I can do already with my Lenovo X61 tablet? Oh, wait, when it comes to signatures the Apple one doesn’t have a stylus so you can forget those kinds of signatures. And secure signing software? Does Apple have that? We have RED (Real Estate Dashboard) for tablet PCs. And pressure sensitivity or active digitizers? Nope… doesn’t sound rumoured to be that either.
The tablet by Apple as rumoured will be a fine consumer item, focused on the consumer, for thesole purpose of consuming data. And it will do that very well. But a replacement for my Lenovo Tablet? I think not.
Craig J Frooninckx | Jan 26, 2010 | Reply
I posted on this very topic just a little bit ago. This will be a game changer for a lot of industries and Real Estate will definitly see benefits since our office is really everywhere. Something portable and can do so much. Watchout for the annoucement.
http://www.craigsarizona.com/love-game-changers-coming/
Glen Barnes | Jan 26, 2010 | Reply
@will: I think you are missing the point about the Apple iPhone OS (if it is to based off of that. The key feature is that it is really easy to use and just about anyone can use it. Perfect for a lot of agents who are not tech savvy. The App Store and custom app development ecosystem is also very strong and I am sure there will be a lot of apps targeted specifically ant agents that help them get the job done as easily as possible with the least hassle.
I’m also interested in the rumours regarding the re-invetion of the magazine to fit with these slate devices. Now reading ‘nice’ looking magazines just doesn’t work on the web. They are horrible, clunky and unusable however I have a feeling that Apple have redefined the magazine for tablet device reading and it will be amazing. Now how does this relate to real estate? Well I think that with a redefined version of what a magazine could be it opens up great possibilities for a really nice app for showing properties to potential buyers. Imagine gorgeous slideshows, custom fonts, fullscreen HD video, etc. Sure you can get some of those features on current devices but lets face it they look kind of ugly. Apple will make it look amazing.
Add to that all of the back office tasks in an online app and you have the perfect companion to an agent.
Gainesville Real Estate | Jan 26, 2010 | Reply
If the device really comes in at $500 it will be the most successful electronic gadget of all time.
Matt Dunlap | Jan 26, 2010 | Reply
$1,000 bucks is pricey. It will probably be less with a 2 year data plan through a wireless privider.
Everything you mention above can be handled by a far less expensive netbook at the same size, 10.1 inches.
Take a look at the Lenovo Skylight, due in march. Just as thin as the tablets and uses snapdragon processor for always on connectivity. no fans so it’s super quiet…
basically iSlate is hype IMO, but maybe I’ll change my mind when I see it tomorrow
Ryan Elliott | Jan 26, 2010 | Reply
It is going to be fun/cool but not a game changer. The tablet PC has been around forever, not to mention laptops and netbooks are tiny and very functional. The package will be nice (all apple products are) but as far a changing anything I think the is still going to take some time to evolve. Besides you can only access Paragon (MLS) with internet explorer which MAC can not does not have. But that is another issue.
Kori Covrigaru | Jan 26, 2010 | Reply
@Ryan, the issue with MLS systems not working on any browsers, besides the worst browser on the planet (IE) is not Apple’s fault. It is the fault of whoever makes decisions at the MLS offices.
Steve Jobs revolutionized the world in 4 major categories:
Personal Computers (Mac)
Movies (Pixar)
Mobile Phones (iPhone)
Music (iPod/iTunes)
What makes you think he can’t revolutionize yet another industry? I wouldn’t bet against him.
Chris Morton | Jan 26, 2010 | Reply
You can’t compare tablets or netbooks that have come before the iSlate (or whatever it will be called). This thing is completely different (ease or use, the iTunes App Store, etc. etc). The MLS Vendors are said to be coming out with versions of their INTERNET-based software that doesn’t depend on Internet Exploder (the WORST example of software this side of Vista), but we need to press them and our MLSs to make the move quickly. There should be a HUGE outcry when this thing comes out to be able to pull up something on MLS (esp when we are paying $50+ per month in subscriptions!!)
Caroline | Jan 26, 2010 | Reply
With a tablet or similar mobile device you could present your iFlyer to prospective clients with a full screen, high definition photo presentation: http://vicaso.com/14950
Craig Mische | Jan 27, 2010 | Reply
If the pricing is in the $700 range, I’ll order immediately but if it is in the $1000 range I’ll probably wait. But, I have a long present weakness when it comes to Apple products.
jim | Jan 27, 2010 | Reply
It will be a game changer. If you MLS Does not support a mac Browser demand it. It might not be the most sophisticated software but will be the best interface.
Elizabeth Weintraub | Jan 27, 2010 | Reply
I would buy it but probably not for another year. MetroList, our Sacramento MLS, expects to be cross-platform within a year, and will finally catch up with the rest of the real world.
Christopher Johnston | Jan 27, 2010 | Reply
I come across so many Realtors that tell me that their MLS system is IE only. The New Orleans board requires some kind of .net framework so there aren’t even some geeky workarounds (like changing the user agent) to make it work with my Mac. I think the Realtor community should demand that NAR require boards to have an open system that accommodates Mac and Linux and not JUST Windows.
Loida Claudio | Jan 27, 2010 | Reply
Been waiting for this since last year. This is a wonderful tool. Can’t wait to purchase it. I use Firefox to search the MLS. Never had a problem.
Linda Aktar | Jan 27, 2010 | Reply
I went the extra mile when purchasing a Mac as our NJMLS is not compatible with Safari. It has the capability to run a parallel window, thus allowing me access to Internet Explorer. As it did run me a pretty penny I have to hang onto it for quite sometime. Many of my co-workers would love to get a Mac but still hesitate due to the local MLS still not running via Safari. I’m sure this will change at some point:)
Ryan Elliott | Jan 27, 2010 | Reply
I agree the product will great and I will most likely get one. I have an IMac, Macbook, and Iphone. I am a huge fan. The question is what does it mean for Realtors. It is very hard to say until we know more. For example, reports say the IPad will be “unlocked” does this mean programs like Mac office, firefox, etc. will be able to be installed? Will you be able to play flash videos (other than YouTube)? Believe me, I talk to Realtors all over the country and a huge number can only access their MLS via IE. It is a .net issue.
Matt Dollinger | Jan 27, 2010 | Reply
I agree with Will – as the proud owner of an X61 tablet I am able to get signatures, annotate documents, etc. etc. This is in no way new.
But – I think we underestimate the “wow” factor that Apple has. Many will look at this as THE most innovative thing ever – simply because it is put out by Apple. Those same people look at my tablet and shrug but because the Ipad will be more sexily packaged and carry the Apple logo it will automatically be labeled as ground breaking.
If it does not allow for Firefox to be installed on it – it will only attest to Jobs’ “locking” mentality that is failing them with the iPhone. Hopefully they will see that this doesn’t work (as stated with their changing the approval of Iphone apps) and will allow open programs to be installed.
All in all I think that this will have a cool factor due to all the hype and the producer. I don’t really see anything completely new – but then again I haven’t played with it yet.
Matt
Kenny Silva | Jan 27, 2010 | Reply
I’m an avid Mac user. I have an iPhone and a MacBook Pro, both of which have proven indispensable in my business so far. I love the tablet, but wonder if it will “take the industry by storm.” It’s a great idea, being able to sign documents digitally on the tablet, but I’m curious to see how that is implemented. Anyhow, the geek in me is very excited.
Johnson County KS Real Estate | Jan 27, 2010 | Reply
Listening to reviews today, the Tablet seems like a disappointment. I think that it would aid in checking out newspapers and magazines, but I think a smartphone will accomplish most needs of a Realtor.
Drew armstrong | Jan 27, 2010 | Reply
I ordered one and started my new listing presentation design on keynote today… This will be a game changer…
Amber Salmon | Jan 28, 2010 | Reply
Now that this has been announced…I think it’s like most products. It’d be great to have one…but not a neccesity. I’ll give it a while to work out kinks and for software to be developed. My MLS doesn’t currently work on MAC without workarounds…
Ryan Elliott | Jan 28, 2010 | Reply
I have to say I think Apple missed the mark on this one(I thought I would never say that). Apple had the opportunity to add a few features and make this a laptop/ desktop killer. This is nothing more than a giant IPhone/IPod touch. You will not have the ability to run other browsers and install outside programs (other than those developed in app store) and are stuck with it. It is basically a slick media machine. Movies, books, music, etc.. Oh and by the way you can check your email and it has a calendar.
It is really weak as any sort of a business machine. Why doesn’t it have a stylus you can use for signatures? No camera?
I would rather pay more for a “free” machine.
Susan | Jan 28, 2010 | Reply
Nope…no plans to purchase one. I do not want to change my wireless provider and I HATE that companies like this will give exclusive rights to only one cellular company. I don’t my clients mind if they have to sign paper or a tablet. I don’t think that they are that shallow that they would be THAT “impressed because I have them sign on a tablet.” All clients must review the contract prior to signing and I would think they would feel ackward and rushed looking at a little screen. I am a firm believer….this is a totally unnecessary piece of technology that people are going to WASTE their money on. Between a smartphone/blackberry and wireless internet…. In our current market condition…save your money…stay in business…think before you spend and go back to basics with your communication with your clients!
Elizabeth Bolton | Jan 28, 2010 | Reply
Blogging in bed was the first thing that came to my mind. Count me as a one-in-five – I can’t wait to get one. I’ve been desktop-only for about five years but this looks like something I’d be happy to carry around with me.
Cindy Wilson | Jan 29, 2010 | Reply
I agree with Ryan that this is just a glorified Itouch. However, with the larger screen it will make it more appealing for some. I know that technology is changing the real estate market in the ways people purchase homes. So I think that the Tablet will just help the real estate market.
John McMillen | Jan 29, 2010 | Reply
I can see some uses for this, but Apple missed the mark on this. They could have crushed the market but instead left off the features that make this hard to justify (phone / camera AND FLASH!). These needs to be modified before I’ll buy it. The last thing I need is another VCR that sits in the box to watch movies on.
Home Mortgage Kansas | Jan 30, 2010 | Reply
I was really hoping for a lot more. I thought it would be a “game changer”, but I think I’ll wait for a newer model to come out. I had a chance to play with one that a friend owned, but it just isn’t looking like it’s worth much more than a smartphone and a laptop is worth. Maybe they will advance it soon,huge apple let down for a Mac guy.
Stephen Merkle | Jan 31, 2010 | Reply
Although the Apple Tablet looks cool, I’ve been using a Gateway Tablet PC with Go Paperless, Inc.’s Real Estate Dashboard software since ‘07. Since I didn’t see a stylus on Apple’s tablet, I don’t plan on switching to it until there’s universal acceptance for digital signatures for all platforms.
Bottom line, it looks cool, but I wonder if its nothing but an I-Phone on steroids!
Ron Borg | Feb 1, 2010 | Reply
I’ve heard that it is not good in sunlight. That would hurt an agents ability to use it from home to home.
Teresa F Boardman | Feb 2, 2010 | Reply
Honestly I am not sure what to do with one when I get it. I will get one because it is a must have for realtors. Currently I get by with a laptop, a netbook and my blackberry . . and maybe a camera and oh yes the GPS in my car. I hate the thought of throwing them all away. . but what good are they now that I can have an ipad. The world will adjust to life with out some of the technical capabilities we have now because the ipad is so cool.
MN First Time Home Buyers | Feb 2, 2010 | Reply
I’m a pretty big Mac guy right now, having a Macbook and iPhone, but the first version of iPad doesn’t quite have enough of what I would want in another device.
The biggest thing is that it can’t run multiple apps at the same time. So I can’t listen to music, write an email, and type a document. Maybe the next version will be better.
DenverRealEstate | Feb 2, 2010 | Reply
We have started talking to a developer in regards to creating an ipad/iphone App which can lock or unlock specialized lock boxes.
Obviously this system would also contain a lockbox code storage system for traditional lockboxes, and the optical systems that are out today.
Real Estate | Feb 2, 2010 | Reply
Hopefully, the newer versions (if ever) would be more creative, more useful and more tactical than this one.