Want Your Own Real Estate 2.0 Site?
by LXPK
The Flipping Pad, a social networking site that is designed to help people “share and discuss real estate investing” is putting a stake in the site up for bids.
You can place a bid on Sitepoint, an online auction site for web properties. What you’d get:
1. Outright Purchase: PM us for an est. and more information
2. Equity Parter: 75% ownership for a qualified candidate. Negotiable.—————–
Our site is nearly out of the beta stages. We’re looking to sell an equity stake to a new partner and remain on in an advisory role. This person would ideally be an experienced Real Estate Investor and/or community builder.
Other real estate web properties available for sale on include Duru (see Sitepoint’s listing).
We’ve seen a flood of Real Estate 2.0 sites over the last few years driven, I suspect, by much more accessible technology (Google Maps API for example) that’s made sites easier and cheaper to build and by greater willingness by brokers, agents and MLSes to share their listing data (i.e. free content).
The challenge, no doubt, is for anyone to start to monetize any of these new sites in a serious way, especially since the deluge of social sites has resulted in declining CPMs.
But hey, if you think you can make a go of it - place your bid.
(h/t Gundy Group Blog)
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Galen | May 13, 2008 | Reply
Beware of the securities laws, dudez! You can’t just go around advertising private securities (or stakes in companies) for sale - hopefully they’ve talked to the lawyers and know that you’re on the right side of the line.
flippingpad | May 13, 2008 | Reply
Joel,
Surprisingly, the sitepoint listing has received quite a few responses. Our goal was to hopefully stay on board with a new owner taking the lead on the project, but that seems unlikely given the current interested parties.
As for monetization, your right, it can be tricky. Though in my humble opinion, with enough traffic, there is always a way to monetize. Oddly, our CPMs from YPN have dropped, while Google’s have risen? What data on dropping CPMs in the real estate market are you referring to? just curious.
Thanks for the write-up. Who knows, it may help us find the right partner or buyer.