Trulia Launches Free Listings Mashup
In a move that’ll surely send a collective shudder through the developer community, Trulia has unleashed it’s map interface into the wild. Brokers and agents whose listings are already captured and displayed on Trulia’s site can now take Trulia’s map and display it on their own sites. Trulia cranks out the necessary HTML code and will even let you customize the display to fit your own site’s look and feel. Best of all, the price is right. Free.
Yes, free. Hard to compete with that. Combined with Zillow’s Zestimates API, this could be a great way for a small broker or individual agent to create a truly useful and ’sticky’ real estate portal, at little to no cost. That’s a one-two punch that’s bound to give a few real estate software developers some sleepless nights.
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erik | Jul 27, 2006 | Reply
Hey Joel. You’re right on, this is NOT good news for those others of us who are real estate application developers… Unless we actually have a business model behind our bells and whistles. Not that advertising isn’t a solid business model - especially when you’re pulling in 2.7 million uniques a month like Zillow (I’m not sure of Trulia’s numbers).
We have to be creative, we have to think of the details, and above all we have to compete and create a more valuabl proposition for the agents and brokers than they currently have. It’s the free-market at work, where competition is expected and it brings the best product to the customer (who in this case would be the agent/broker).
xfer | Jul 30, 2006 | Reply
But the maps redirect to Trulia which then send the user to the listing agent - not very useful in lead retention . Or I can just show them my info - but that doesnt put me any further ahead of where I want/need to be
Chris Dowell | Jul 31, 2006 | Reply
I have been posting my listings on Trulia for about 6 months. I haven’t received a single lead from Trulia and none of my clients have claimed that they have found me from Trulia. I wouldn’t change your profession yet.
Paul Fischman | Oct 6, 2006 | Reply
Great post, another real estate mash-up making waves is http://www.citycribs.com , will be interesting to see with so many new real estate sites poping up who will become the future leader.