Trulia Gets Beaucoup Bucks
Photo by Tracy O
Simmering resentment over Trulia’s SEO practices (see Trulia Caught Cloaking Red Handed) hasn’t stopped the search site from landing another $15 million in funding.
Deep Fork Capital LLC led the financing to top up Trulia’s reserves; Trulia’s other investors Sequoia Capital, Accel Partners and Fayez Sarofim & Co. also participated.
In the statement, Trulia co-founder and CEO Pete Flint said… well, he didn’t say all that much really…
“This additional capital will help us take advantage of this opportunity and continue our accelerated growth. This market is also a unique time to help real estate brokers and agents transition their marketing efforts and services online. In the coming year, we plan to roll out world-class products that will continue to transform the online real estate experience.”
Also found in the release – Trulia claimed it has:
- Approximately 5 million unique users
- 100,000 real estate professionals as registered users
- More than 3 million real estate listings nationwide
- Over 70 million property records providing constantly-updated comparable sales
Trulia has now raised $33 million since it launched. That’s big money – so somebody definitely thinks there’s a payoff somewhere to be had. The only question is from where?
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ErikAng11 | Jul 13, 2008 | Reply
This is a good point. Where exactly does this much money come from?? Mega advertising spots, etc? Thanks for the continued insight into the real estate industry. Erik — http://www.OrlandoAreaDreamHomes.com
Adam | Jul 14, 2008 | Reply
The SEO tactics are certainly a bit sketchy, but Trulia is on its way. If I'm an investor, this is a company I invest in instantly. Trulia is the one paid site we use that delivers a very positive ROI. $40/month to feature all listings is just a great deal.
Hawaii_Real_Estate | Jul 15, 2008 | Reply
I see that Google has dropped them in the SERPs slightly for terms that I watch for them. Not as much as you would think, though, for such an obvious black hat SEM technique.