Comments on: Tipping Point for Trulia? http://www.futureofrealestatemarketing.com/tipping-point-for-trulia Internet, Web 2.0 and Real Estate Marketing Sun, 21 Mar 2010 02:08:12 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Secondary Mortgage Market information: Bill Coppedge site offering mortgage market news, research, rates, GSE info, MBS info, ABS info, real estate info. http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12483 Secondary Mortgage Market information: Bill Coppedge site offering mortgage market news, research, rates, GSE info, MBS info, ABS info, real estate info. Fri, 20 Jul 2007 15:33:26 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12483 <!--%kramer-ref-pre%-->[...] Tipping Point for Trulia? "CNNMoney has done something new by incorporating Trulia's search engine into the site to power the homes for sale function. - Future of Real Estate Marketing [...]<!--%kramer-ref-post%--> [...] Tipping Point for Trulia? "CNNMoney has done something new by incorporating Trulia’s search engine into the site to power the homes for sale function. – Future of Real Estate Marketing [...]

]]> By: Pete Flint from Trulia.com http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12313 Pete Flint from Trulia.com Wed, 18 Jul 2007 16:10:15 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12313 Hey Joel, Thanks for the suggestion on the landing page. We added this in very shortly after launch and it is working well to help people understand what we are about and keep them coming back. We'll be doing more deals like the one with CNNMoney in the future. We think smart deals like this can drive lots of traffic to our listing partners and make economic sense for Trulia. From our site analytics, we do see that consumers do come back directly to Trulia, as they like the search interface and additional tools we provide. We always interested in hearing from potential partners to set-up deals like this one, email us at busdev@trulia.com . Or if you'd like to see more Trulia tools on other websites, email us at the same mailbox with ideas on what you'd like us to consider building. Thanks Pete Hey Joel,
Thanks for the suggestion on the landing page. We added this in very shortly after launch and it is working well to help people understand what we are about and keep them coming back.

We’ll be doing more deals like the one with CNNMoney in the future. We think smart deals like this can drive lots of traffic to our listing partners and make economic sense for Trulia. From our site analytics, we do see that consumers do come back directly to Trulia, as they like the search interface and additional tools we provide.

We always interested in hearing from potential partners to set-up deals like this one, email us at busdev@trulia.com . Or if you’d like to see more Trulia tools on other websites, email us at the same mailbox with ideas on what you’d like us to consider building.

Thanks

Pete

]]> By: Landing on Long-term Value | Rain City Guide | A Seattle Real Estate Blog... http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12301 Landing on Long-term Value | Rain City Guide | A Seattle Real Estate Blog... Wed, 18 Jul 2007 07:17:15 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12301 [...] gives new arrivals a different message than people who’ve been to the site many times… Joel gave a decent plug for it and Jim went so far as to install it. However, like Greg, I was hesitant to jump on this [...] [...] gives new arrivals a different message than people who’ve been to the site many times… Joel gave a decent plug for it and Jim went so far as to install it. However, like Greg, I was hesitant to jump on this [...]

]]> By: Housing Bubble and Real Estate Market Tracker - Seeking Alpha http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12200 Housing Bubble and Real Estate Market Tracker - Seeking Alpha Tue, 17 Jul 2007 21:32:17 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12200 <!--%kramer-ref-pre%-->[...] Tipping Point for Trulia? (Future of Real Estate Marketing, July 16th): "CNNMoney has done something new by incorporating Trulia’s search engine into the site to power the homes for sale function. Readers can search real estate city by city or from any page on the site through a search widget… This is a pretty big win for Trulia. One of the site’s biggest weaknesses, is that it suffers from a lack of widespread consumer brand awareness. Outside of Internet-savvy home buyers and real estate 2.0 professionals, very few people I talk to have even heard of the site… This could be a huge traffic driver to their site." [...]<!--%kramer-ref-post%--> [...] Tipping Point for Trulia? (Future of Real Estate Marketing, July 16th): “CNNMoney has done something new by incorporating Trulia’s search engine into the site to power the homes for sale function. Readers can search real estate city by city or from any page on the site through a search widget… This is a pretty big win for Trulia. One of the site’s biggest weaknesses, is that it suffers from a lack of widespread consumer brand awareness. Outside of Internet-savvy home buyers and real estate 2.0 professionals, very few people I talk to have even heard of the site… This could be a huge traffic driver to their site.” [...]

]]> By: Geoff http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12199 Geoff Tue, 17 Jul 2007 21:12:17 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12199 Yes I would agree, Trulia has certainly scored on this one. Graphic engines are certainly adding value to consumers looking for homes on the market. I have found however that many of them are rather complicated for anyone who is not that computer savvy. Yes I would agree, Trulia has certainly scored on this one. Graphic engines are certainly adding value to consumers looking for homes on the market. I have found however that many of them are rather complicated for anyone who is not that computer savvy.

]]> By: Blue Collar Summer Blog Update http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12198 Blue Collar Summer Blog Update Tue, 17 Jul 2007 20:26:17 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12198 [...] of interest, Trulia has struck a deal with CNNMoney to power their site’s “homes for sale” function, including Money [...] [...] of interest, Trulia has struck a deal with CNNMoney to power their site’s “homes for sale” function, including Money [...]

]]> By: Trulia Development News - HouseReview http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12195 Trulia Development News - HouseReview Tue, 17 Jul 2007 14:27:29 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12195 <!--%kramer-ref-pre%-->[...] some of that traffic and retaining it, as I expect much of it will be from first time visitors. ...http://www.futureofrealestatemarketing. ... for-trulia Another landmark for [...]<!--%kramer-ref-post%--> [...] some of that traffic and retaining it, as I expect much of it will be from first time visitors. …http://www.futureofrealestatemarketing. … for-trulia Another landmark for [...]

]]> By: What would Seth Godin do? Probably not one-size-fits-all . . . | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12191 What would Seth Godin do? Probably not one-size-fits-all . . . | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments Mon, 16 Jul 2007 23:08:30 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12191 [...] Joel Burslem mentioned the What Would Seth Godin Do plug-in today, and Jim Duncan has also written about it recently. [...] [...] Joel Burslem mentioned the What Would Seth Godin Do plug-in today, and Jim Duncan has also written about it recently. [...]

]]> By: Tim O'Keefe http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12189 Tim O'Keefe Mon, 16 Jul 2007 23:02:47 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12189 This is very huge for Trulia as it hedges against its biggest weakness. Dependency on search engine placement for traffic. This is very huge for Trulia as it hedges against its biggest weakness. Dependency on search engine placement for traffic.

]]> By: Nice Job http://www.futureofrealestatemarketing.com/tipping-point-for-trulia/comment-page-1/#comment-12186 Nice Job Mon, 16 Jul 2007 20:31:59 +0000 http://www.futureofrealestatemarketing.com/tipping-point-for-trulia#comment-12186 Given Cyberhome's recent tie-up with AOL Real Estate, don't you think that this Trulia-CNN Money deal might be a jeopardy, as soon as it gets off the launch pad? Though the flipside is that TimeWarner is such a decentralized organization that maybe the media chieftains would let a TW susbsidiary like Money Magazine (note - this isn't really CNN, it's really a Money Mag deal) keep a separate listings partner. Anyone from Cyberhomes or AOL like to chime in on this one? Given Cyberhome’s recent tie-up with AOL Real Estate, don’t you think that this Trulia-CNN Money deal might be a jeopardy, as soon as it gets off the launch pad?

Though the flipside is that TimeWarner is such a decentralized organization that maybe the media chieftains would let a TW susbsidiary like Money Magazine (note – this isn’t really CNN, it’s really a Money Mag deal) keep a separate listings partner.

Anyone from Cyberhomes or AOL like to chime in on this one?

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