Comments on: The Ethics of Photoshopping Real Estate http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate Internet, Web 2.0 and Real Estate Marketing Sun, 21 Mar 2010 02:08:12 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: photo retouching http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-31449 photo retouching Sat, 02 Jan 2010 17:09:55 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-31449 i always love to learn and know more about photoshop and photo retouching technics , great tutorial .. thanks for the post i always love to learn and know more about photoshop and photo retouching
technics , great tutorial .. thanks for the post

]]> By: Charleston Homes for Sale http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-29913 Charleston Homes for Sale Fri, 30 Oct 2009 06:50:07 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-29913 Kinda' hard for me to do that.And yes, if you have a good property you don't have to photoshop it, right!? Kinda’ hard for me to do that.And yes, if you have a good property you don’t have to photoshop it, right!?

]]> By: Colin Johnson http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-16133 Colin Johnson Wed, 21 Nov 2007 12:07:19 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-16133 I do some retouching for Real Estate agents in the UK and on Mainland Europe, and the main requirement I find in improving the original shot, is putting some colour into the sky and correcting perspective. Its more often than not the original photo that is misleading because of poor quality photography - how often have you seen a pure white sky? Have you noticed how some buildings seem to be leaning at a perilous angle? As a previous poster said its down to common sense and ethics. In these days of consumer power the law is firmly on the side of the buyer, and a company would be stupid to misrepresent a property. My clients seem to be aware of this and I have not even been asked to do anything 'dodgy' I do some retouching for Real Estate agents in the UK and on Mainland Europe, and the main requirement I find in improving the original shot, is putting some colour into the sky and correcting perspective.
Its more often than not the original photo that is misleading because of poor quality photography – how often have you seen a pure white sky? Have you noticed how some buildings seem to be leaning at a perilous angle?
As a previous poster said its down to common sense and ethics. In these days of consumer power the law is firmly on the side of the buyer, and a company would be stupid to misrepresent a property.
My clients seem to be aware of this and I have not even been asked to do anything ‘dodgy’

]]> By: Real Estate Blog - How Far Is Too Far With Photo Editing? http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-12091 Real Estate Blog - How Far Is Too Far With Photo Editing? Tue, 10 Jul 2007 17:26:51 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-12091 <!--%kramer-ref-pre%-->[...] links: Ethics Of Photography: Career Suicide by Photoshop : On Photo Retouching, A Third Time : The Ethics of Photoshopping Real Estate :  Little Grey Lies: Photshopping Listing Photos  [...]<!--%kramer-ref-post%--> [...] links: Ethics Of Photography: Career Suicide by Photoshop : On Photo Retouching, A Third Time : The Ethics of Photoshopping Real Estate :  Little Grey Lies: Photshopping Listing Photos  [...]

]]> By: ModelMayhem.com http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-11620 ModelMayhem.com Tue, 12 Jun 2007 15:55:45 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-11620 <!--%kramer-ref-pre%-->[...] with a rotton oak tree that needed to be removed, I would be a bit miffed. Check this article http://www.futureofrealestatemarketing. … eal-estate You may suffer from potential clients who view things that have been "changed" in the [...]<!--%kramer-ref-post%--> [...] with a rotton oak tree that needed to be removed, I would be a bit miffed. Check this article http://www.futureofrealestatemarketing. … eal-estate You may suffer from potential clients who view things that have been "changed" in the [...]

]]> By: Mike http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-7690 Mike Mon, 02 Apr 2007 19:09:15 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-7690 As with everything, just use common sense and you'll be fine. OF COURSE you don't want to make such a huge change that you'll be misrepresenting the property, but every photo needs work before it goes to print - that's one of the basics in any type of marketing. If a professional isn't retouching your photos, they probably don't look their best. It actually shocks me when I see a $12,000,000 listing without a blue sky, or with a horribly manufactured one (where you can see that horrible glowing white edge around the roof top). Don't try this at home, kids! You could hurt yourself! Seriously, let a pro with ethics retouch your photos once, and see what a difference it makes. Your customers will thank you for it with referrals. As with everything, just use common sense and you’ll be fine. OF COURSE you don’t want to make such a huge change that you’ll be misrepresenting the property, but every photo needs work before it goes to print – that’s one of the basics in any type of marketing. If a professional isn’t retouching your photos, they probably don’t look their best. It actually shocks me when I see a $12,000,000 listing without a blue sky, or with a horribly manufactured one (where you can see that horrible glowing white edge around the roof top). Don’t try this at home, kids! You could hurt yourself!
Seriously, let a pro with ethics retouch your photos once, and see what a difference it makes. Your customers will thank you for it with referrals.

]]> By: Timm Delaney http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-6909 Timm Delaney Thu, 15 Mar 2007 22:12:03 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-6909 Doing that sounds pretty shady to me. If you got a good property to sell you shouldn't have to photoshop it. Doing that sounds pretty shady to me. If you got a good property to sell you shouldn’t have to photoshop it.

]]> By: Loren Nason http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-6820 Loren Nason Tue, 13 Mar 2007 20:45:12 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-6820 Great post Joel, I don't see a problem with photoshopping a picture as long as the enhancements are minor. EX: Brighten picture, adjust contrast, make the sky more blue, make the grass more green. But when people start removing objects from pictures like powerlines, A/C units, gapping holes in walls, etc... then that is just plain lying. Here is one not many people use. When shooting pictures don't use a cheaup little point and shoot. Use a DSLR and match it with a super wide angle lens. Loren Great post Joel,

I don’t see a problem with photoshopping a picture as long as the enhancements are minor. EX: Brighten picture, adjust contrast, make the sky more blue, make the grass more green.

But when people start removing objects from pictures like powerlines, A/C units, gapping holes in walls, etc… then that is just plain lying.

Here is one not many people use. When shooting pictures don’t use a cheaup little point and shoot. Use a DSLR and match it with a super wide angle lens.

Loren

]]> By: Cecilia Sherrard http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-6785 Cecilia Sherrard Tue, 13 Mar 2007 13:53:22 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-6785 If a photo clearly misrepresents the home itself, you're doing only harm to your seller, (by having them deal with additional showings for no reason when those buyers are there for the home in the photo and not theirs.) You're also doing harm to your reputation as a real estate agent. Buyers in smaller communities especially, remember names and false advertising. They don't like it. Your reputation as a real estate agent is on the line when you doctor photos or exaggerate remarks on the home and its features. If a photo clearly misrepresents the home itself, you’re doing only harm to your seller, (by having them deal with additional showings for no reason when those buyers are there for the home in the photo and not theirs.) You’re also doing harm to your reputation as a real estate agent. Buyers in smaller communities especially, remember names and false advertising. They don’t like it. Your reputation as a real estate agent is on the line when you doctor photos or exaggerate remarks on the home and its features.

]]> By: Mike http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/comment-page-1/#comment-6777 Mike Tue, 13 Mar 2007 08:52:09 +0000 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate#comment-6777 I'm the owner of RetouchMyHeadshot.com, but I got my start in real estate brochures 15 years ago. Incredible Agent is right. These are just marketing tools that get people in the door. No one is claiming they are acurate representations of the property. Real estate photos give you a general idea of what the property looks like before you visit it. So go ahead, all you photoshop experts out there... remove that garden hose, paint those skies blue, and digitally reseed that lawn. And to the agents: try it, if you haven't already. It works. When I worked for Color Images in Northridge,CA (the first company to offer full color 100# glossy brochures), all of our clients couldn't believe how much their closing ratio went up once they started using these services. In fact, I will offer you a 50% discount through the end of this month if you mention this post at my web site, just so you can test it for yourself. I’m the owner of RetouchMyHeadshot.com, but I got my start in real estate brochures 15 years ago. Incredible Agent is right. These are just marketing tools that get people in the door. No one is claiming they are acurate representations of the property. Real estate photos give you a general idea of what the property looks like before you visit it. So go ahead, all you photoshop experts out there… remove that garden hose, paint those skies blue, and digitally reseed that lawn.
And to the agents: try it, if you haven’t already. It works. When I worked for Color Images in Northridge,CA (the first company to offer full color 100# glossy brochures), all of our clients couldn’t believe how much their closing ratio went up once they started using these services. In fact, I will offer you a 50% discount through the end of this month if you mention this post at my web site, just so you can test it for yourself.

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