Future of Real Estate Marketing » video-production http://www.futureofrealestatemarketing.com Just another WordPress weblog Sat, 09 Jul 2011 21:16:42 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 More on the Use of Video in Real Estate http://www.futureofrealestatemarketing.com/2007/03/09/more-on-the-use-of-video-in-real-estate/ http://www.futureofrealestatemarketing.com/2007/03/09/more-on-the-use-of-video-in-real-estate/#comments Fri, 09 Mar 2007 16:19:46 +0000 Joel Burslem http://www.futureofrealestatemarketing.com/more-on-the-use-of-video-in-real-estate REAL ESTATE AGENTS GET FREE ADVERTISING by being one of the first to rate a neighborhood. Market yourself LOCALLY online. Share your knowledge and get free advertising on NabeWise.com today!
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The Chicago Tribune did a nice summary of the use of video in selling real estate today and called me for comment. I think it came out pretty well. You can read the whole article here – Sellers shoot for YouTube hits.

Some other mentioned in the article; WellcomeMat and MLPodcast (though not by name – through their partnership with Real Living Helios).

]]> http://www.futureofrealestatemarketing.com/2007/03/09/more-on-the-use-of-video-in-real-estate/feed/ 0 Behind the Scenes On a Video Shoot http://www.futureofrealestatemarketing.com/2007/02/26/behind-the-scenes-on-a-video-shoot/ http://www.futureofrealestatemarketing.com/2007/02/26/behind-the-scenes-on-a-video-shoot/#comments Mon, 26 Feb 2007 18:21:41 +0000 Joel Burslem http://www.futureofrealestatemarketing.com/behind-the-scenes-on-a-video-shoot REAL ESTATE AGENTS GET FREE ADVERTISING by being one of the first to rate a neighborhood. Market yourself LOCALLY online. Share your knowledge and get free advertising on NabeWise.com today!
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The Wellcomemat Blog just posted a behind the scenes look at Doug Heddings‘ (of True Gotham fame) video shoot. Doug’s presentation is one of my favorite examples of how to show a property online.

Watch how they put it together.

]]> http://www.futureofrealestatemarketing.com/2007/02/26/behind-the-scenes-on-a-video-shoot/feed/ 0 Turnhere Takes a CAR Ride http://www.futureofrealestatemarketing.com/2007/02/21/turnhere-takes-a-car-ride/ http://www.futureofrealestatemarketing.com/2007/02/21/turnhere-takes-a-car-ride/#comments Wed, 21 Feb 2007 19:10:25 +0000 Joel Burslem http://www.futureofrealestatemarketing.com/turnhere-takes-a-car-ride REAL ESTATE AGENTS GET FREE ADVERTISING by being one of the first to rate a neighborhood. Market yourself LOCALLY online. Share your knowledge and get free advertising on NabeWise.com today!
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Turnhere, the California based video production company announced today that it has signed a deal with the California Association of Realtors (CAR) to provide video production services to CAR’s membership.

Exact details on the nature of this deal are unclear; I’m not sure whether it’s an exclusive supplier relationship, a discount on services to CAR members or some sort of affiliate program.

In any case, Turnhere has been on a bit of a tear lately, this announcement follows deals last week with Coldwell Banker and Chase International Real Estate.

They, along with WellcomeMat (and to a lesser degree, Reallyo), are on the forefront pushing online video solutions to Realtors. Each has a slightly different model, but there’s more than enough room in the industry for all parties as far as I’m concerned.

This announcement is further proof to me that 2007 will be the year that video finally kills the virtual tour. And good riddance.

When you see what can be accomplished with video (check out Doug Heddings’ masterful WellcomeMat performance if you haven’t already) – it’s immediately clear that video is such an intimate and rewarding medium for selling real estate compared to a washed out, blown out 360 picture or a weakly edited slide show.

Brokers not already looking to provide a video solution to their agents should seriously start looking now. Having a trusted, quality video solution (any of the companies mentioned above are good candidates) in place will not only be a huge competitive advantage in the short term, but an absolute necessity in the long.

More from Turnhere’s press release:

“Offering our members additional marketing tools such as online video will bring added value to their client offerings and provide them with an exciting new way to showcase their properties to prospective customers,â€? said C.A.R. President Colleen Badagliacco.

“Part of the appeal of online video is presenting customers with a visually-engaging format to get an advance look at a property before visiting the location,â€? said Bradley J. Inman, founder and CEO of TurnHere. “By joining forces with the CALIFORNIA ASSOCIATION OF REALTORS®, we are able to provide its members with an online video resource that will help them better serve the markets they represent.â€?

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