Video marketing is probably one of the most under utilized tools by real estate agents today.

Consider some of these stats:

• YouTube exceeds 2 billion+ views a day which is nearly double the prime-time audience of all 3 major networks combined
• The average person spends 15 minutes a day on YouTube
• By using video you have a 50x better chance of ranking on page 1 of Google

Why video? Video has the ability to increase your business, build better relationships, and amplify your credibility.  With today’s technology, it is easier than ever to capture great video. Personally, I love the Kodak Playtouch (disclaimer: Kodak is one of our sponsors for Agent Reboot) – it is super easy to use with touchscreen technology and the ability to share to YouTube and Facebook immediately.

Here’s an easy idea: Have you thought about creating a home tour video vignette for buyers? How often have you shown multiple homes to a buyer and they can’t distinguish one home from another or even remember what they saw?  Now you have to schlep them back to the same homes again.  As you walk through the homes, shoot quick videos of each home…what the buyer liked or didn’t like.  When you send the video to the buyer, they will inevitably share with friends and family…voila, viral marketing for you.

There are tons of great ways to use video – here are just three that business coach and video-extraordinaire Darin Persinger, co-founder of Productivity Junkies teaches:

1. Share information about your local real estate market
2. Share information about your local community
3. Create a screencast using a product like Screenr

The biggest obstacle to a real estate agent using video is fear - fear of looking silly or sounding strange on video. From my own personal experience, you just have to dive in and try it out. It’s like anything else, the more video you do, the more concise and comfortable you’ll be.

Darin Persinger is leading a power-packed video marketing session at Agent Reboot in Portland, Oregon on Wednesday, June 15th. With over 200+ videos to his credit, Darin is the right man to teach real estate professionals how to easily get started using video marketing today.

Check out this quick video preview of what Darin teaches at Agent Reboot:

(Can’t view the video? Click here)

Check out the complete program here >>

Register today for only $49 (onsite will be $99)

Check out the list of 24 cities Agent Reboot will be in this year.

Written by: Katie Lance, Social Media Director, Inman News, @katielance

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Online real estate video host Wellcomehost released its first annual report on the use of video in real estate marketing.

Significantly, the company found that the use of video is up 95% in the first half of 2009 versus the first half of 2008.

Breakouts like Realtor Ian Watt (see Video Isn’t Just About Your Listings) set the bar for the creative use of video and also seemed to have kick-started a whole generation of car-mounted video blog posts.

But it’s not only the little guys getting in on the fun; big brands like Corcoran Group are embracing video too.

[youtube]http://www.youtube.com/watch?v=2pNFNO5PsNM[/youtube]

What I found particularly interesting in the report however, was the breakdown of the how real estate professionals are using video. Marketing listings comes in at the top of the list 30 per cent; showcasing local areas and professional introductions round out the top three but oddly, demonstrating market knowledge comes in dead last.

Seems to me, if done properly, market intelligence is the biggest opportunity to push video in a new interesting direction. Imagine an animated Common Craft style monthly video market report, for example…

Here’s a few more slides from the full report.

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