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	<title>Future of Real Estate Marketing &#187; truth-in-advertising</title>
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		<title>Advertising Victoria&#039;s Secrets</title>
		<link>http://www.futureofrealestatemarketing.com/2007/02/19/advertising-victorias-secrets/</link>
		<comments>http://www.futureofrealestatemarketing.com/2007/02/19/advertising-victorias-secrets/#comments</comments>
		<pubDate>Mon, 19 Feb 2007 18:02:16 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[real estate 2.0]]></category>
		<category><![CDATA[Real-Estate]]></category>
		<category><![CDATA[real-estate-advertising]]></category>
		<category><![CDATA[Real-Estate-Marketing]]></category>
		<category><![CDATA[Real-Estate-News]]></category>
		<category><![CDATA[truth-in-advertising]]></category>

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I found this image through a pingback on one of my recent posts. (via the awesome Kramer Wordpress plugin)

Holy #@!?. Is this a joke?
A quick Google search later and no joke. &#8220;Your search for the perfect orgasm is over&#8221; is the City of Victoria, Canada&#8217;s new advertising slogan. (see Tourism official defends &#8216;orgasm&#8217; ad)
State and [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
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<p>I found this image through <a href="http://www.vibrantvictoria.ca/forum/viewtopic.php?p=19947">a pingback on one of my recent posts</a>. (via the awesome <a href="http://dev.wp-plugins.org/wiki/Kramer">Kramer Wordpress plugin</a>)</p>
<p><img src="http://www.futureofrealestatemarketing.com/wp-content/2007/02/tourismadorgasmfakehs0.jpg" alt="tourismadorgasmfakehs0.jpg" /></p>
<p>Holy #@!?. Is this a joke?</p>
<p>A quick Google search later and no joke. &#8220;Your search for the perfect orgasm is over&#8221; is the <a href="http://www.victoria.ca/common/index.shtml">City of Victoria, Canada&#8217;s</a> new advertising slogan. (see <a href="http://cnews.canoe.ca/CNEWS/WeirdNews/2007/02/16/3639619-cp.html">Tourism official defends &#8216;orgasm&#8217; ad</a>)</p>
<p>State and city tourism boards often have the most insane marketing campaigns. In fact, some are so patently absurd it makes you wonder just who are the people that come up with this stuff? And why are they even being paid?</p>
<p>It doesn&#8217;t get much better closer to home either. Portland&#8217;s Muppet-themed &#8220;It&#8217;s not easy being Green&#8221; (see <a href="http://joel.burslem.ca/branding-portland">Branding Portland</a>) and Oregon&#8217;s &#8220;We Love Dreamers&#8221; (see <a href="http://joel.burslem.ca/oregon-icons">Oregon Icons</a>) are pretty awful.</p>
<p>So is <a href="http://experiencewashington.com/">Washington State&#8217;s</a> &#8220;Say WA&#8221; (see <a href="http://www.komotv.com/news/archive/4179901.html">Say What? It&#8217;s Say WA</a>). And when I read that Seattle&#8217;s slogan is &#8220;Metronatural&#8221; I almost spit my coffee all over my monitor laughing. (see <a href="http://seattlepi.nwsource.com/local/289518_metronatural21.html">Metronatural&#8230;</a>)</p>
<p>Are dumb slogans strictly a Northwest thing? Is it something in the coffee?</p>
<p>If you want some insight on the creative process that likely went into crafting these slogans, I&#8217;d highly recommend watching the following short film.</p>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-1417085460030712897&#038;hl=en" flashvars=""> </embed></p>
<p>(WARNING: While hilarious, the language in this short is definitely adult in nature and NSFW)</p>
<p>By the way, if you are searching for the perfect orgasm &#8211; I have <a href="http://930yates.com/">a condo in Victoria</a> with your name all over it.</p>
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