Congrats to Trulia for winning the 2009 Webby award in the real estate category. This is nice recognition for the Bay-Area company, but they still have a ways to go to catch up its nearest competitors.
Traffic to all the major portals seems to be ticking up after a pretty miserable 4th Quarter all around. Trulia [...]
I was out sick for most of last week so rather than regurgitate a bunch of old news; here’s a quick summary of the reaction to some of the bigger stories.
Redfin’s New (Old) Business Model
Redfin launched a referral-based business model that allows them to expand in to new markets. They also add data-rich review pages [...]
Agents can now change the linked web site of their listings on Trulia to their own web site.
A common request from agents on Trulia.com is to change the linked web site for their listings, so the listing points to their own web sites. When we receive multiple listing submissions for a property, we aggregate the [...]
For real estate buyers right now it’s a crazy time. The fear of making the wrong decision can be paralyzing at times, so having access to information is critical.
I thought I’d share some of the tools I’ve been using in my own search.
What’s Happening on the Ground?
Trulia.com
Trulia generates its reports from its internal database of [...]
photo by paulhitz
A weak dollar and fire sale prices have all led to strong interest in US real estate market by foreign buyers.
Whether it’s Russian oil billionaires in Manhattan, Asian buyers on the West Coast or Canadians seeking warmer climes in Phoenix, international investors are eying US properties these days and US Realtors are perking [...]
Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.
While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting - mainly [...]
Photo by Tracy O
Simmering resentment over Trulia’s SEO practices (see Trulia Caught Cloaking Red Handed) hasn’t stopped the search site from landing another $15 million in funding.
Deep Fork Capital LLC led the financing to top up Trulia’s reserves; Trulia’s other investors Sequoia Capital, Accel Partners and Fayez Sarofim & Co. also participated.
In the statement, Trulia [...]
Trulia continues on its quest for revenue by adding Trulia Pro today - a new ad platform for agents looking to create a quick and easy ad for themselves on Trulia’s search pages.
The package (which runs $39 a month) gives you unlimited “Feature Listings” (meaning participants get their listings floated to the top of the [...]
Haven’t we heard this story before? (see Real Estate Search Stores - Coming Soon?)
Walmart has quietly launched a new classifieds portal on their web site Walmart.com (see Walmart Launches Classified Listings).
The service is powered by Oodle and has a dedicated real estate section.
I have to say it felt a little weird searching for houses on [...]
When Trulia launched its new ad network (see Trulia Launches First Online Real Estate Ad Network) it was an attempt to leverage their network of advertisers while providing a way for third party publishers to showcase their advertising inventory to larger brand advertisers.
It’s a proven business model that works well across the Net, as evidenced [...]
