Future of Real Estate Marketing » sweet digs http://www.futureofrealestatemarketing.com Just another WordPress weblog Sat, 09 Jul 2011 21:16:42 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Sweet Digs is No More http://www.futureofrealestatemarketing.com/2008/10/31/sweet-digs-is-no-more/ http://www.futureofrealestatemarketing.com/2008/10/31/sweet-digs-is-no-more/#comments Sat, 01 Nov 2008 00:42:03 +0000 Joel Burslem http://www.futureofrealestatemarketing.com/sweet-digs-is-no-more REAL ESTATE AGENTS GET FREE ADVERTISING by being one of the first to rate a neighborhood. Market yourself LOCALLY online. Share your knowledge and get free advertising on NabeWise.com today!
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This week Redfin shuttered its hyperlocal Sweet Digs blogs in San Francisco, Boston, San Diego and Orange County.

Sweet Digs Seattle is still alive but it looks like it has turned into a more traditional brokerage blog; now just advertising Redfin’s new listings and open houses.

Sweet Digs was initially founded to replicate the formula pioneered by successful local blogs like Brownstoner and Curbed. Hire independent bloggers, blog about real estate in each market, create light yet compelling content, build a community and grow an affinity amongst consumers for the Redfin brand.

Presumably the expense of running the blogs was just too big for them to bear in this market. So they’re now retooling the blogs to focus on simply providing hard data for each of the markets they serve.

As a creative experiment in social media, it’s a shame to see them go.

[h/t 360Digest]

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