All Posts Tagged With: "Spyfu"

Searching Real Estate PPC Advertising

Zillow is spending between $13.67 to $21.44 a day on its PPC advertising and seems to be marketing itself to the functionally illiterate.

Some of the terms it’s buying:

zindex
third street
7th ave
first street
horlando
orlanda
orlande

Redfin, on the other hand, is spending between $23.06 to $170.34 a day and getting a little creative with its search terms - breaking out [...]

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