Here’s a interesting story. A real estate agent in Orlando creates a video full of scantily clad female models, and asks “can sex sell real estate?”.

So, the first question is; “does sex actually help you sell in real estate?”

Now we get to the fun part – full of the same type of drama that makes us cringe, but still watch, The Office. Here’s a short summary:

This agent is a private contractor, responsible for all of his own marketing. His team leader is eventually shown the video, is shocked and disappointed and escalates it to the broker. One other-than-friendly voice mail later, and the agent in question is being asked to remove the video from YouTube or resign.

The second question is; “how much control of an agents marketing does a broker have?”

So, questions of taste and quality aside, how would you answer those two questions?

[If you'd like to see the video for yourself, here is a link. I hesitate to put it on FoREM without getting Joel's input...]

ED. UPDATE – I’ve embedded the video below because I think it helps frame the discussion. Warning – it is probably NSFW and if you’re easily offended, don’t push Play. I’ve also updated the FOREM poll to reflect this debate – please take a moment and vote. ~Joel

[youtube]http://www.youtube.com/watch?v=ctcjol3d8CY[/youtube]

Share on Facebook