From his Seth Godin:
Quit being an agent. Get a job doing something else.
He’s serious too. But not for everyone.
His advice to those that stick around? Get Hyperlocal. And to that effect he had the guys at Squidoo (which he founded) build SquidZipper, a place where Realtors can become “Mayor of Zipcode”.
Now I have a lot [...]
By leeander
Ubertor Real Estate Blog scored an interview with Uber-marketer (and NAR Convention Keynoter) Seth Godin:
Ubertor: If you were a Realtor what one way would you market yourself differently?
Seth Godin: It wouldn’t be marketing, it would be what I DO. I would specialize obsessively. On a neighborhood or a market segment. I’d only sell restaurants, [...]
Fighting words from Seth’s Blog:
If the “serial number profit motive” disappears from residential real estate, what happens? I think it could be bigger (and worse) than most people imagine. If the marketers in the real estate world understand the challenge they face, they may very well be able to market their (our) way out of [...]
