In one of the more interesting announcements to come out of Connect last week, Coldwell Banker announced it had modeled a real life listing inside of the virtual world Second Life. (You can see the full property details here)
As far as a publicity gimmick, it was inspired - but as far as a practical way [...]
By Joel Burslem on Saturday, March 24, 2007 Filed Under: InternetTags: Advertising, Coldwell-Banker, Internet, Marketing, Real-Estate, Real-Estate-2.0, real-estate-advertising, Real-Estate-Marketing, Realogy, Second-Life, virtual-real-estate, virtual-Realtor
Second Life (SL) is like World of Warcraft - they are products largely driven by virtual communities that have very quickly developed its own meta universes. They’re also kind of like twitter (you can follow me here) - I don’t really get it.
But I’m probably alone here. Thousands, if not millions of people are using [...]
