Posted by Joel Burslem on Thursday, March 12, 2009 Filed Under: InternetTags: RE/MAX, real estate logos, rehava
Rehava, a small brokerage based in South Carolina, (featured in 2008 in an article on Inman News) recently got into a dustup with RE/Max, the national franchisor, over its logo.
Last week, RE/Max challenged Rehava’s trademark filing, and claimed the brand was too similar to its own.
In an article in the Charleston Post and Courier, RE/Max’s legal [...]
by donmimi83 (mostly away )
In an interesting story from the WSJ.com, RE/MAX is using data from Cox Communications DVRs to track viewer watching patterns and figure out where to place their advertisements.
Using a new process that taps into data from cable set-top boxes, RE/MAX found that, along with home-improvement shows, those households were also likely [...]
