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	<title>Future of Real Estate Marketing &#187; RealtyGenerator</title>
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		<title>New Sales Channels for HouseValues</title>
		<link>http://www.futureofrealestatemarketing.com/2008/08/04/new-sales-channels-for-housevalues/</link>
		<comments>http://www.futureofrealestatemarketing.com/2008/08/04/new-sales-channels-for-housevalues/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 00:02:09 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[ActiveRain]]></category>
		<category><![CDATA[HouseValues]]></category>
		<category><![CDATA[RealtyGenerator]]></category>

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Housevalues lost $1.3 million in the 2nd quarter of 2008, the company reported in a press release last week. John Cook also reported that they lost over 400 customers in the same period.
But don&#8217;t shed a tear for HV &#8211; they&#8217;re still sitting on $62.7 million in cash. And that&#8217;s a bucket of cash that [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
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<p><img src="http://www.futureofrealestatemarketing.com/wp-content/2008/hv_homeowner_logo_top.gif" alt="HouseValues" />
<p>Housevalues lost $1.3 million in the 2nd quarter of 2008, the company reported in a <a href="http://investor.housevalues.com/releasedetail.cfm?ReleaseID=325606">press release</a> last week. <a href="http://blog.seattlepi.nwsource.com/venture/archives/144912.asp?source=rss">John Cook also reported</a> that they lost over 400 customers in the same period.</p>
<p>But don&#8217;t shed a tear for HV &#8211; they&#8217;re still sitting on $62.7 million in cash. And that&#8217;s a bucket of cash that they&#8217;ve been willing to swing around a bit recently. </p>
<p>The press release highlighted RealtyGenerator, a company HouseValues acquired in November of last year. <a href="http://www.realtygenerator.com/">RealtyGenerator</a> is a pretty slick product that functions as a lead generation and CRM tool for brokers and agents.</p>
<p>Personally, I was more curious in seeing what HouseValues had to say about its other investment &#8211; the <a href="http://www.inman.com/news/2008/01/1/activerain-secures-275-million-housevalues-0">$2.75 million they plunked down in January into ActiveRain</a>.</p>
<p>Took a while for me to find any mention, but I did manage to dig this out of their <a href="http://files.shareholder.com/downloads/SOLD/376238943x0x203538/77183f49-d4f8-479d-9864-4d00c16230b8/HousevaluesShrLtr.pdf">Letter to Shareholders from the 2007 Annual Report</a> (PDF link).</p>
<blockquote><p>While the acquisition of Realty Generator will go a long way toward enhancing our products, we believe our investment in ActiveRain will help us broaden our sales reach. ActiveRain is a leading community and social networking platform for real estate professionals. The company has attained a high level of user engagement and has rapidly grown to more than 80,000 members. While ActiveRain will continue to operate as a completely independent business, our strategic relationship creates the potential for a new and rapidly growing channel.</p>
</blockquote>
<p>Clearly Housevalues is excited about their new properties. I&#8217;m not sure investors were similarly moved however, as the stock price  (<a href="http://finance.yahoo.com/q/bc?s=SOLD&#038;t=5d&#038;l=on&#038;z=m&#038;q=l&#038;c=">SOLD</a>) has remained relatively static.</p>
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