OpenHouse.com is the latest effort from real estate brand conglomerate Realogy to capitalize on the web and today they have expanded the site’s coverage to all its brands.
They’ve built out the site as a single destination for buyers to build and create a private open house itinerary. The site lists thousands of open houses [...]
Popularity: 15% [?]
By Joel Burslem on Saturday, March 24, 2007 Filed Under: InternetTags: Advertising, Coldwell-Banker, Internet, Marketing, Real-Estate, Real-Estate-2.0, real-estate-advertising, Real-Estate-Marketing, Realogy, Second-Life, virtual-real-estate, virtual-Realtor
Second Life (SL) is like World of Warcraft - they are products largely driven by virtual communities that have very quickly developed its own meta universes. They’re also kind of like twitter (you can follow me here) - I don’t really get it.
But I’m probably alone here. Thousands, if not millions of people are using [...]
Popularity: 28% [?]
By Joel Burslem on Friday, March 2, 2007 Filed Under: InternetTags: Internet, Real-Estate, Real-Estate-2.0, real-estate-search, Real-Estate-web-site, Real-Estate-Web-Sites, Realogy, trulia, trulia.com
Trulia announced today that it has inked a deal with Realogy Corporation (H), parent company of Century 21, Coldwell Banker and ERA, to upload more than 500,000 of its affiliates’ listings to its database. Realogy made this move to Trulia alongside a similar deal with Google Base.
Realogy putting its listing inventory online only makes sense [...]
Popularity: 16% [?]
In order to counter perceived “Negative Media Spin”, real estate giant Realogy made a bold move recently.
The Parsippany, New Jersey-based parent of such real estate brands as Century 21, Coldwell Banker, ERA and Sotheby’s, placed a full-page advertisement in USA Today to let consumers know that dropping mortgage rates and an increasing number of available [...]
Popularity: 6% [?]