Enormo, the portal formerly known as Properazzi (TPFKP), relaunched today with a brand new look and bunch of new services, as well as a series of geographically specific “gateways” in over 17 countries, including enormo.co.uk and enormo.ie.
The bulk of the changes came in the design of the site and refinements to the search engine, but [...]
The explosion of social media use has meant that online reputation management is becoming increasingly important for companies of all sizes; and in certain cases, even important for individual real estate professionals.
Wendy Forsythe wrote about the need to manage your personal brand on the Better Homes and Gardens Real Estate blog today that nicely sums [...]
International Listings, an search portal for global luxury properties, has put together a very clever marketing device they’re calling their Real Estate Marketing Report Card.
The idea is pretty simple; a seller can punch in their address and listing price and the system will quickly check a handful of real estate search destinations to make sure [...]
It must be something in the water. Or maybe its just the fact they’re working in one of the most competitive real estate markets in North America.
Whatever it is, it seems like Vancouver-based Realtors are really pushing the envelope when it comes to new media marketing (see Video Isn’t Just About Your Listings).
Kye Grace is [...]
Dwellicious is a social bookmarking site geared exclusively towards real estate. In the mold of Digg and its namesake Delicious, it’s a pretty simple idea… Save all your properties from all over the web to one location and share them with others, including the agent you’re working with.
The company launched at Real Estate Connect in [...]
Online real estate video resource WellcomeMat officially threw off the training wheels this morning and announced it has emerged from Beta.
The company, which I first previewed in 2007 (see WellcomeMat – The Killer App for Real Estate Video) has taken huge strides over the last few years and built out a fantastic network that connects [...]
In a move I suspect may be followed by many of the other big real estate brands in 2009, last week at Real Estate Connect in New York, Century 21 announced it was shifting its television advertising dollars to support its online marketing efforts.
You can see the announcement made by Tom Kunz, president and CEO [...]
Agents can now change the linked web site of their listings on Trulia to their own web site.
A common request from agents on Trulia.com is to change the linked web site for their listings, so the listing points to their own web sites. When we receive multiple listing submissions for a property, we aggregate the [...]
Word today from the Official Google Mobile Blog, Adwords advertisers can now target their ads to searchers using iPhones, G1 or other mobile devices.
Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on [...]
Century 21 released the results of a recent market research study today (see Inman News) that shows that they are “the best-known name in the business”.
Full results below:
“Please tell me which real estate agencies you have ever seen or heard of?”
CENTURY 21: 97%
RE/MAX: 93%
Coldwell Banker: 89%
Prudential: 75%
ERA: 51%
GMAC: 38%
Keller Williams: 33%
Weichert : 18%
Realty Executives: 14%
The [...]
