All Posts Tagged With: "Real-Estate-Marketing"

Media Sites Need to Make a Move

The situation for the local real estate section looks grim. AdAge is reporting newspaper ad revenue fell nearly $2 billion in Q3 of 2008.
Even online ad sales are looking miserable.
Newspapers’ online ad sales, where everyone is hoping some part of the future business model resides, accelerated their decline with a 3% drop. Online ad sales [...]

Virtual Real Estate Makes a Come Back

I got my beta invite to PlayStation Home last night. Home, for those of you who don’t have a PS3, is Sony’s attempt to create a 3D environment where gamers can congregate and connect with each other. Much like Second Life, Home lets you create an Avatar, sets you up with you an apartment and [...]

Lat49 Lets You Monetize Your Maps

Got a map based real estate site? Vancouver-based lat49 lets you monetize that asset with its geo-targeted advertising network.
It’s pretty simple really, as a publisher you simply sign up to join their network, incorporate their API and then begin earning ad revenue passively. Think of it like Google Adsense for maps.
It raises the possibility for [...]

HouseValues Retools as Market Leader

HouseValues (SOLD), the 10 year-old lead generation company, shed it’s skin this morning and repositioned itself as a marketing and technology solutions company.
The new company is going to be called Market Leader and brings together a number of HouseValues’ recent acquisitions, including RealtyGenerator web site and CRM tool, under a new roof. They also have [...]

Trulia Lets You Go Global

photo by paulhitz
A weak dollar and fire sale prices have all led to strong interest in US real estate market by foreign buyers.
Whether it’s Russian oil billionaires in Manhattan, Asian buyers on the West Coast or Canadians seeking warmer climes in Phoenix, international investors are eying US properties these days and US Realtors are perking [...]

Can the Web Save the 6% Commission?

In its September 2008 issue, alongside its reviews of tub cleaners and organic produce, Consumer Reports turns its critical eye on the real estate industry.
The publication polled a sample of 3753 readers who sold or tried to sell a home, 4029 readers who bought a home and 7368 readers who did both. The results are [...]

Flip Sells a Million Video Cameras

And a fair number of those were bought by real estate professionals I suspect…
Last week at Real Estate Connect, the Flip came up in conversation numerous times and I can’t count how many of them I saw being wielded by content-hungry conference-goers over the three days in San Francisco.
That’s why I wasn’t surprised today when [...]

More Proof You Need to be Marketing Online

Yahoo! Inc., just released the results of a study they did on how the Internet influences home buyers and sellers and specifically how it influences consumers when it comes to selecting a real estate agent.
No great surprises in the results (which were tabulated from a survey of 500 participants)… Yahoo’s found that… Yes… the Internet [...]

Moo Launches Business Cards for Agents

Moo is one of my very favorite online printing companies. In fact, the first time I went to Inman’s Real Estate Connect (see Help Plan My Trip to Inman Connect NYC) I carried with me in my pocket a handful of Moo’s MiniCards with me that had my blog URL and contact information on it.
For [...]

Best of FOREM: Marketing Real Estate on Facebook

Marketing Real Estate on Facebook (and Other Social Networks) by Joel Burslem on Wednesday, May 2, 2007.

I’ll admit it. I’m hooked on Facebook. I somehow missed out the whole MySpace craze (thankfully, visiting a MySpace page now just makes my eyes hurt) - but Facebook has me hook, line and sinker.
Over on the Inman Blog, [...]

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