All Posts Tagged With: "Real-Estate-Marketing"

Can the Web Save the 6% Commission?

In its September 2008 issue, alongside its reviews of tub cleaners and organic produce, Consumer Reports turns its critical eye on the real estate industry.
The publication polled a sample of 3753 readers who sold or tried to sell a home, 4029 readers who bought a home and 7368 readers who did both. The results are [...]

Flip Sells a Million Video Cameras

And a fair number of those were bought by real estate professionals I suspect…
Last week at Real Estate Connect, the Flip came up in conversation numerous times and I can’t count how many of them I saw being wielded by content-hungry conference-goers over the three days in San Francisco.
That’s why I wasn’t surprised today when [...]

More Proof You Need to be Marketing Online

Yahoo! Inc., just released the results of a study they did on how the Internet influences home buyers and sellers and specifically how it influences consumers when it comes to selecting a real estate agent.
No great surprises in the results (which were tabulated from a survey of 500 participants)… Yahoo’s found that… Yes… the Internet [...]

Moo Launches Business Cards for Agents

Moo is one of my very favorite online printing companies. In fact, the first time I went to Inman’s Real Estate Connect (see Help Plan My Trip to Inman Connect NYC) I carried with me in my pocket a handful of Moo’s MiniCards with me that had my blog URL and contact information on it.
For [...]

Best of FOREM: Marketing Real Estate on Facebook

Marketing Real Estate on Facebook (and Other Social Networks) by Joel Burslem on Wednesday, May 2, 2007.

I’ll admit it. I’m hooked on Facebook. I somehow missed out the whole MySpace craze (thankfully, visiting a MySpace page now just makes my eyes hurt) - but Facebook has me hook, line and sinker.
Over on the Inman Blog, [...]

Best of FOREM: Crossover Real Estate Brands

What Does the Real Estate Brand of the Future Look Like? by Joel Burslem on Monday, October 8, 2007

The news that Realogy Corporation is going to license Better Homes and Gardens magazine’s brand to launch a new brokerage got me thinking again once again about what the real estate brands of the future are going to [...]

Trulia Goes Pro

Trulia continues on its quest for revenue by adding Trulia Pro today - a new ad platform for agents looking to create a quick and easy ad for themselves on Trulia’s search pages.
The package (which runs $39 a month) gives you unlimited “Feature Listings” (meaning participants get their listings floated to the top of the [...]

Five Quick Hits to Keep You Going

Five things that caught my eye today:

Google Local Business Center redesigns itself, making it even easier to update your company’s information into its small business database. Why is this important? Google supplements organic search results with entries from this database, often ahead of even the top ranked destinations (see Google Implements Local Search Results).

Like Google [...]

Using Video in Your Real Estate Marketing

So HD video might not be in your gameplan yet (see The Power of HD Video) - but video surely is coming.
I’ve been talking to Realtors and Brokers all over the country this year who are using video successfully in meeting and servicing buyers’ need and helping sellers market their homes (see Century 21 Puts [...]

The Power of HD Video

photo by Atilla1000
Recently I picked up a new digital camera for an upcoming trip my wife and I are taking to Turkey. After humming and hawing for a while I picked up the new Panasonic Lumix TZ-5 point and shoot (thanks Jeff) to compliment my Canon DSLR. What ultimately pushed me over the top to buy this camera was the TZ-5’s [...]

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