I know that some companies strive very hard to be creative with their advertising. And yet most in the real estate space, despite their best intentions (and big budgets), fail miserably (see Coldwell and Banker Back At Helm).
And while this may have been forgivable during the height of the bubble; now, when the market is at [...]
In a move I suspect may be followed by many of the other big real estate brands in 2009, last week at Real Estate Connect in New York, Century 21 announced it was shifting its television advertising dollars to support its online marketing efforts.
You can see the announcement made by Tom Kunz, president and CEO [...]
It used to be if you wanted to build your own ads online you were stuck writing boring text ads like Google AdWords or Zillow EZ ads.
Not any longer. AdReady is a self-service platform for marketers that’s aiming to change that. It lets you build out a targeted banner campaign in literally just a few [...]
An advertisement from OptHome, a company that offers to “unbiasedly search all licensed agents to help you choose the one that is right for you.”
Let’s face it, this is every consumer’s worst nightmare when it comes to finding an agent and this ad taps right into that fear. No idea how effective the service is, but [...]
Microsoft is definitely serious about becoming an advertising play on the web. Their $6 Billion acquistion of aQuantive, an online advertising and marketing company, was just the first in a series of steps they plan on taking in this arena.
MS’ adCenter Labs lies at the heart of a lot of these future initiatives and is [...]
I was recently sent an email by a reader regarding Facebook’s take on placing real estate listings in its Marketplace. I thought it presented an interesting dilemma, so I’m reprinting here.
To summarize. Facebook, it seems, does not want Realtors placing their listings in its marketplace and will suspend the accounts of any persons caught doing [...]
OK so this is only marginally real estate related… but I got my Beta invite from Hulu.com over the weekend and I have to say I am pretty impressed.
For those of you who didn’t know, Hulu is a joint effort by NBC/Universal and Fox to bring TV to the web. Major media have been much [...]
…or One Week with Facebook Social Ads
The recent Facebook Beacon controversy aside (see Mark Zuckerberg’s Mea Culpa) - Facebook’s Social Ads are one of the most fascinating advertising platforms that has been introduced to the Web over the last little while.
When the platform launched, I posited that it could be a very precise way to [...]
by donmimi83 (mostly away )
In an interesting story from the WSJ.com, RE/MAX is using data from Cox Communications DVRs to track viewer watching patterns and figure out where to place their advertisements.
Using a new process that taps into data from cable set-top boxes, RE/MAX found that, along with home-improvement shows, those households were also likely [...]
Zillow Blog broke the news last week that the online real estate portal is partnering with 280 local newspapers to suck their classfieds listings down into their database. From Zillow’s press release:
The newspaper companies included so far in the consortium are Hearst Newspapers; Journal Register Company; Lee Enterprises, Incorporated; Media General, Inc.; MediaNews Group, Inc.; [...]
