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	<title>Future of Real Estate Marketing &#187; Prudential-California-Realty</title>
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		<title>Zillow and Brokers Kiss and Make Up?</title>
		<link>http://www.futureofrealestatemarketing.com/2006/08/24/zillow-and-brokers-kiss-and-make-up/</link>
		<comments>http://www.futureofrealestatemarketing.com/2006/08/24/zillow-and-brokers-kiss-and-make-up/#comments</comments>
		<pubDate>Thu, 24 Aug 2006 18:31:54 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[home-valuations]]></category>
		<category><![CDATA[home-values]]></category>
		<category><![CDATA[Prudential]]></category>
		<category><![CDATA[Prudential-California-Realty]]></category>
		<category><![CDATA[real estate 2.0]]></category>
		<category><![CDATA[Real Estate Blogs]]></category>
		<category><![CDATA[Real-Estate]]></category>
		<category><![CDATA[Real-Estate-Blog]]></category>
		<category><![CDATA[Real-Estate-Blogging]]></category>
		<category><![CDATA[Real-Estate-Marketing]]></category>
		<category><![CDATA[Zillow]]></category>
		<category><![CDATA[Zillow.com]]></category>

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Prudential California steps out as debutante and launches Zillow Zestimates on its site, making it the first major brokerage to integrate Zillow&#8217;s home valuations into its site. Ever since announcing their partnership with Yahoo! (which also has an exclusive relationship with Prudential), Zillow has been on a tear spreading its API far and wide, though [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
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<p>Prudential California steps out as debutante and <a href="http://www.zillowblog.com/zillow_blog/2006/08/prudential_cali.html">launches Zillow Zestimates on its site</a>, making it the first major brokerage to integrate Zillow&#8217;s home valuations into its site. Ever since announcing <a href="http://futureofrealestatemarketing.com/zillow-expands-its-reach/">their partnership with Yahoo!</a> (which also has an exclusive relationship with Prudential), Zillow has been on a tear <a href="http://www.zillowblog.com/zillow_blog/2006/08/zillow_api_feve.html">spreading its API far and wide</a>, though up until this point, mostly with other technology/Internet companies.</p>
<p>So does this constitute the first official industry endorsement of Zillow&#8217;s numbers? Does this mean the real estate industry is prepared to accept <a href="http://futureofrealestatemarketing.com/zillow-could-end-up-replacing-nar/">Zillow as the final authority on home values</a>? I&#8217;m sure Greg over at <a href="http://www.bloodhoundrealty.com/BloodhoundBlog/?p=134">Bloodhound Blog</a> will have something to say about all of this.</p>
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