by maladiets
There’s no doubt it’s a bad time to be in the newspapers classifieds business. They’re probably wishing they could back in time too. Revenues are down – with real estate classifieds advertising being hit especially hard. Mega publisher McClatchy is down 29.4% in real-estate classifieds revenue. Likewise, Gannett’s real estate classifieds revenues [...]
Newspapers ad spending is still strong, but for how much longer?
According to the NAA’s print classified ads breakdown, real estate ads jumped 18.5 percent to $1.2 billion.
While print still has a stranglehold on most local advertising dollars – I suspect it won’t for very much longer. Traffic to online classifieds web sites is booming right [...]
Realty Times is reporting from a joint survey with Classified Intelligence, that US Realtors are still buying print advertising, but most would prefer not to. According to RT, the Internet has also made marketing more expensive for Realtors as it has added another arena in which they must advertise. The main reason for the shift [...]
