Marketing Real Estate on Facebook (and Other Social Networks) by Joel Burslem on Wednesday, May 2, 2007.
I’ll admit it. I’m hooked on Facebook. I somehow missed out the whole MySpace craze (thankfully, visiting a MySpace page now just makes my eyes hurt) - but Facebook has me hook, line and sinker.
Over on the Inman Blog, [...]
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First, watch this video.
http://www.youtube.com/watch?v=5yeP23qany0
I think Jonathan Dalton sums up my reaction to this video best, in his post The Fallacy of “Going Back to the Basics”.
I’ve spent much of the last week zigzagging across the country talking to various groups of Realtors and there is one thing that has become abundantly clear.
There’s a belief that [...]
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This one is for all the creative types out there. (Warning: Some language is NSFW)
http://www.youtube.com/watch?v=gYEf8XZKlUU
(h/t Advertising Ourselves to Death)
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In one of the more interesting announcements to come out of Connect last week, Coldwell Banker announced it had modeled a real life listing inside of the virtual world Second Life. (You can see the full property details here)
As far as a publicity gimmick, it was inspired - but as far as a practical way [...]
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I made a trip up the I5 last week to Seattle. It was a chance to finally visit the epicenter of Real Estate 2.0 and meet many of the people I’ve been reading about and writing about over the last year.
A big thanks to the fine folks at Zillow for hosting me and letting me [...]
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by phil h
Roomster is a social network for people looking for roommates, apartment rentals or sublets. Geared largely towards the college-crowd, the site allows you to create a unique profile and seeks to match you with roommates based on what kind of apartment you’re looking for, by geographic proximity and even by astrological (Zodiac) sign. [...]
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Photo by blhphotography
Whether it’s a Ken Burns style slideshow you’ve created yourself (see Tip Tuesday: Creating a Killer Listing Presentation) or a professionally shot and edited production (see WellcomeMat - The Killer App for Real Estate Video), real estate video just got a whole lot more important.
Why? Two words. Universal Search. From Google’s Press Release [...]
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So Redfin was on 60 Minutes last night - What’s your take?
Mine? Hardly hard-hitting journalism. A PR puff piece if I ever saw one. Redfin just got handed a trophy before the race is even finished.
That said, I’m a big Redfin fan and I think the 60 Minutes story is just what they needed to [...]
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Real estate video is definitely a big trend this year. Producing and directing a great real estate video is a subject best covered in a another post - but if you already have a video you want to show, the big question is where to host it?
I’ve suggested a few options in the past (see [...]
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Straight talk from Kodak…
Brilliant.
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