Photo by Dave van Hulsteyn
Buying leads always seemed to be one of those murky areas of marketing for me.
Full disclosure: I have never bought a lead, know very little about the process and would probably try and build my business an online business through SEO, blogging, a laser-focused PPC campaign and building a kick ass [...]
In a Web 2.0 world, my guess is it’s getting there. You’ve got a younger, savvy generation getting into the market (see Meet the new real estate customer), a more cautious marketplace (burned by the bubble bursting), a wider array of free advertising-supported tools now available for people (Zillow, Trulia, Frontdoor, CyberHomes, etc.) and new [...]
John Cook reports that things are looking grim for the lead generator.
posted a net loss of $1.5 million for the quarter. That compared to profits of $4.3 million for the same period last year.
I’m not sure I buy CEO’s explanation that it was all due to market conditions. I’d pin it on evolving online marketing [...]
 |
 |
