It must be something in the water. Or maybe its just the fact they’re working in one of the most competitive real estate markets in North America.

Whatever it is, it seems like Vancouver-based Realtors are really pushing the envelope when it comes to new media marketing (see Video Isn’t Just About Your Listings).

Kye Grace is one of those Realtors. He recently completed a marathon open house; 3 days non-stop, embedding himself in a downtown luxury condo he was trying to sell.

But what makes this open house story different was he conducted it entirely online.

Grace live-streamed his entire 72 hours over the internet on his web site 72houropenhouse.com. He used the video streaming service Ustream.tv to connect with potential buyers through the embedded chat window and fielded questions through other social media tools like Twitter.

It’s just this sort of creative thinking around marketing that’s going to get you and your listings noticed these days.

Certainly, there’s no doubt Grace also benefitted himself from healthy media attention his endeavor attracted – the local television channels and newspaper all picked up his story.

He even turned the idea into a revenue opportunity offering up sponsorship opportunities to local vendors to come in and talk about their products and services too.

The idea that you can adopt all the means and methods the mainstream media has had at its disposal to accomplish your own goals is one of the most powerful and defining paradigm shifts brought about by social media in real estate.

So, how did it go? Ubertor Real Estate Blog has the follow up.

Photo by Adrian Eden

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