Oh, and there’s more too if you can stomach it. Part 2 and Part 3.

On a more serious note – why is this stuff (mildly) amusing? I think it’s in large part because a lot of it hits too close to home.

I’m banging an old drum here, but over the last few years the industry has done a terrible job of communicating its value to consumers. Something 1000Watt Blog alludes to when they write:

Numerous articles, studies and voices are exposing the fissures in the solid ground of trust real estate once stood upon

That fissure of trust is what results in the perception and portrayal of agents as insensitive, loud-mouth buffoons.

A multi-million dollar ad campaign ain’t gonna help change that either, people. It’s up to the folks on the ground to put their best foot forward.

Today that’s easier than ever to do. A web 2.0 world lets anyone with laptop and an internet connection seize control of the message. So just do it. Events like the BloodhoundBlog Unchained Conference and others can you get the tools and knowledge you need to combat this misconception and help right many years of wrongs. So just do it.

It’s not too late to turn this thing around – but it’s going to take commitment, honesty, professionalism, oh — and maybe a sense of humor.

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