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	<title>Future of Real Estate Marketing &#187; Greg-Schwartz</title>
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		<title>Weekend Discussion Thread: Online Advertising Slump?</title>
		<link>http://www.futureofrealestatemarketing.com/2007/10/12/weekend-discussion-thread-online-advertising-slump/</link>
		<comments>http://www.futureofrealestatemarketing.com/2007/10/12/weekend-discussion-thread-online-advertising-slump/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 17:40:45 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Greg-Schwartz]]></category>
		<category><![CDATA[real estate 2.0]]></category>
		<category><![CDATA[Real-Estate]]></category>
		<category><![CDATA[real-estate-advertising]]></category>
		<category><![CDATA[Zillow]]></category>

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They Said:
Internet Recession Watch: Falling Ads, Taxes, Housing
Yesterday, Nielsen reported that spending by the top 10 web customers dropped in September vs. August. Homebuilder Beazer said that a whopping 68% of customer sales contracts were cancelled in Q3. Countrywide said Q3 lending volume dropped 44% year over year. Recent sales tax receipts in 25 states [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
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<p>They Said:</p>
<p><a href="http://www.alleyinsider.com/2007/10/internet-rece-2.html">Internet Recession Watch: Falling Ads, Taxes, Housing</a></p>
<blockquote><p>Yesterday, Nielsen reported that spending by the top 10 web customers dropped in September vs. August. Homebuilder Beazer said that a whopping 68% of customer sales contracts were cancelled in Q3. Countrywide said Q3 lending volume dropped 44% year over year. Recent sales tax receipts in 25 states have dropped to &#8220;recession levels.&#8221; Several major retailers missed sales estimates for September (Target, JC Penney, Nordstrom).</p></blockquote>
<p>He Said:<br />
<a href="http://www.alleyinsider.com/2007/10/internet-rece-2.html"><br />
</a><a href="http://clickz.com/showPage.html?page=3627277">Questions for Greg Schwartz, VP of Sales at Zillow </a></p>
<blockquote><p>Volatility is good for our traffic because people are quite interested in the value of their homes and they&#8217;re researching it. They&#8217;re spending a lot of time with us, even more so than in the past.  The second thing is we have a very, very affluent audience&#8230;. Our [users] aren&#8217;t typically subprimers…All those [advertisers] targeting prime lending are still [advertising].</p></blockquote>
<p>Your thoughts?</p>
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