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	<title>Future of Real Estate Marketing &#187; graphic-design</title>
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		<title>5 Great Ways to Improve Your Designs</title>
		<link>http://www.futureofrealestatemarketing.com/2006/11/22/5-great-ways-to-improve-your-designs/</link>
		<comments>http://www.futureofrealestatemarketing.com/2006/11/22/5-great-ways-to-improve-your-designs/#comments</comments>
		<pubDate>Wed, 22 Nov 2006 22:54:44 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[desktop-publishing]]></category>
		<category><![CDATA[graphic-design]]></category>
		<category><![CDATA[layout]]></category>
		<category><![CDATA[real estate 2.0]]></category>
		<category><![CDATA[Real-Estate]]></category>
		<category><![CDATA[real-estate-advertising]]></category>
		<category><![CDATA[Real-Estate-Marketing]]></category>

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Going in to the holiday weekend, I know I&#8217;m going to be spending at least some of my vacation trying to catch up on some of the many side projects I&#8217;ve got going on. So, I thought that I would leave you with some of the design-related links that I use everyday to help me [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
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<p>Going in to the holiday weekend, I know I&#8217;m going to be spending at least some of my vacation trying to catch up on some of the many side projects I&#8217;ve got going on. So, I thought that I would leave you with some of the design-related links that I use everyday to help me to do my work more efficiently and professionally.</p>
<p><strong>1. Get some great stock photos</strong></p>
<p>Stock imagery used to cost hundreds of dollars. Now thanks to these sites you can pick up a great looking stock photo for less than ten bucks. Both sites have a fully searchable database that lets you pull up pictures from any keyword search.</p>
<p><a href="http://www.istockphoto.com/index.php">iStockphoto.com</a></p>
<p><a href="http://www.sxc.hu/index.phtml">stock.xchng</a></p>
<p>Read my take on iStockphoto in &#8220;<a href="http://www.futureofrealestatemarketing.com/finding-the-perfect-picture/">Finding the perfect picture&#8221;</a>.</p>
<p><strong>2. Find inspiration for your logo</strong></p>
<p>Regular readers of the blog will remember I&#8217;m not that big a fan of most real estate logos (<a href="http://www.futureofrealestatemarketing.com/why-do-all-real-estate-logos-suck-so-bad/">Why Do All Real Estate Logos Suck So Bad?</a>) but these sites can help.</p>
<p><a href="http://www.brandsoftheworld.com/">Brandsoftheworld.com</a> &#8211; Downloadable vector art of all major brands. Great inspiration from some famous logos.</p>
<p><em>Bonus!</em><a href="http://www.underconsideration.com/brandnew/"> Opinions on Corporate and Brand Identity</a></p>
<p><strong>3. Develop a great color scheme</strong></p>
<p>Poor use of color can sink even the most creative design. Learn how to avoid eye-searingly bad color combinations.</p>
<p><a href="http://beta.dailycolorscheme.com/">Daily Color Scheme</a> &#8211; a new color scheme every day. Download and load the scheme into Photoshop or Illustrator.</p>
<p><a href="http://www.degraeve.com/color-palette/">Color Palette Generator</a> &#8211; upload a photo and this site generates a whole color scheme based on that photo. Very helpful for designing eye catching flyers.</p>
<p><a href="http://www.lifeclever.com/2006/11/10/get-a-crash-course-in-color-theory/">A crash course in color theory</a></p>
<p><strong>4. Find some great fonts</strong></p>
<p>Typography is one of the most challenging elements of design to get right, but the resources can put you on the right track.</p>
<p><a href="http://www.thinkingwithtype.com/">Thinking With Type</a> &#8211; Great site to get the basics down.<br />
<a href="http://www.lorem-ipsum.info/generator3#formTop"><br />
</a><a href="http://typetester.maratz.com/">Typetester</a> &#8211; This great site allows you to compare fonts for the screen</p>
<p>Looking for new fonts? Try these sites:</p>
<p><a href="http://www.searchfreefonts.com/">SearchFreeFonts.com</a></p>
<p><a href="http://betterfonts.com/">Better fonts</a></p>
<p><em>Bonus!</em> Need some dummy text for your design? check out the <a href="http://www.lorem-ipsum.info/generator3#formTop">Lorem Ipsum Generator</a></p>
<p><strong>5. Get some great design tips</strong></p>
<p><a href="http://www.bamagazine.com/">Before &#038; After magazine</a> &#8211; great advice on some of the basics of good design. Lots of examples &#8211; check out some of their free samples and consider a subscription.</p>
<p>This should give more than enough resources to explore over the long weekend&#8230; Have a great Thanksgiving!</p>
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		<title>Zillow&#039;s Web Site Copy Written By a 12-year-old</title>
		<link>http://www.futureofrealestatemarketing.com/2006/09/19/zillows-web-site-copy-written-by-a-12-year-old/</link>
		<comments>http://www.futureofrealestatemarketing.com/2006/09/19/zillows-web-site-copy-written-by-a-12-year-old/#comments</comments>
		<pubDate>Tue, 19 Sep 2006 17:01:04 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Quick Hit]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic-design]]></category>
		<category><![CDATA[real estate 2.0]]></category>
		<category><![CDATA[Real-Estate]]></category>
		<category><![CDATA[Real-Estate-Marketing]]></category>
		<category><![CDATA[Zillow]]></category>
		<category><![CDATA[Zillow.com]]></category>

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Tough critique of Zillow by brand identity consultant and author Alycia de Mesa in BusinessWeek&#8217;s article Zillow: Good Real Estate Idea is a Fixer
Graphically, however, the few images used on the site very much resemble something from a clipart collection. There is even a headline on the splash page exclaiming &#8220;Cool Maps and Images!&#8221; leaving [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
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<p>Tough critique of <a href="http://www.zillow.com">Zillow</a> by brand identity consultant and author <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FBefore-Brand-Creating-Enduring-Identity%2Fdp%2F0071393099%2Fref%3Dpd%5Fsxp%5Ff%5Fpt%3Fie%3DUTF8&#038;tag=joelburslemca-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Alycia de Mesa</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.com/e/ir?t=joelburslemca-20&#038;l=ur2&#038;o=1" /> in BusinessWeek&#8217;s article <a href="http://www.businessweek.com/innovate/content/sep2006/id20060919_784329.htm?chan=innovation_branding_web+watch">Zillow: Good Real Estate Idea is a Fixer</a></p>
<blockquote><p>Graphically, however, the few images used on the site very much resemble something from a clipart collection. There is even a headline on the splash page exclaiming &#8220;Cool Maps and Images!&#8221; leaving the feeling that someone&#8217;s 12-year-old wrote the copy.</p></blockquote>
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