With all the talk this week of the new online advertising options for Realtors (see John Cook’s HouseValues, HomeGain and Zillow for a good rundown), I thought I would zig as everyone else figuratively zags (or is it that I’m zagging while they’re zigging…), and talk about an interesting new way to take some of [...]
Zillow is spending between $13.67 to $21.44 a day on its PPC advertising and seems to be marketing itself to the functionally illiterate.
Some of the terms it’s buying:
zindex
third street
7th ave
first street
horlando
orlanda
orlande
Redfin, on the other hand, is spending between $23.06 to $170.34 a day and getting a little creative with its search terms - breaking out [...]
Techcrunch is reporting that Google is launching a new beta program for webmasters or web site publishers who have AdWords accounts. Website Optimizer is designed to allow you to design different versions of your landing page, which will get served up randomly to visitors entering your site through the AdWords keywords you’ve bought.
The idea [...]
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