Searching Real Estate PPC Advertising
Zillow is spending between $13.67 to $21.44 a day on its PPC advertising and seems to be marketing itself to the functionally illiterate.
Some of the terms it’s buying:
zindex
third street
7th ave
first street
horlando
orlanda
orlande
Redfin, on the other hand, is spending between $23.06 to $170.34 a day and getting a little creative with its search terms – breaking out [...]
