Future of Real Estate Marketing » edgeio

$150K Buys You a Real Estate 2.0 Company

Joel Burslem — Wed, 12 Dec 2007 06:22:51 +0000

Well, not quite. However, Adaptive Real Estate is up for Live Auction (oddly, the company name is mispelled on site) as part of the firesale of edgeio’s assets (see Listings Marketplace Edgeio Shuts Down).

Lots of interesting reading in the edgeio wiki, which details a lot of the IP and processes built up in the company. According to the wiki then, the purchase of ARES will net you:

* The ARES web sites

* The ARES software code

* The ARES live service

* The ability to hire the two ARES founders

It’ll also give you access to the IDX listing data from 57 MLS feeds which apparently works out to approximately 1.3 million active listings. Anticipated revenue from ARES is $12K per month.

If you’re interested you’ll have to pre-register and go through a bidder qualification process. The auction runs through 11am Pacific Time on December 21st.

As of now there are no bids. Any takers?

[poll=4]

(h/t Techcrunch)

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Listings Marketplace Edgeio Shuts Down

Joel Burslem — Fri, 07 Dec 2007 19:15:15 +0000

Edgeio, the online listings marketplace has shuttered its doors, Techcrunch reports.

The company, which aggregated and syndicated classifieds listings (including real estate), burned through a $5 million investment and never was fully able to capitalize on its ideas.

4realz asks the important question however, “What happens to Adaptive Real Estate Services?”

Edgeio launched a real estate push last year with an acquisition of ARES (see Edgeio to Take on Trulia and Realtor.com) a company that had built a database of approximately 1.5 million homes for sale, largely by aggregating MLS data feeds. At the time, I wrote:

This acquisition instantly springboards Edgeio into a position to challenge Trulia.com and Realtor.com.

In retrospect, that statement seems a tad exaggerated, as it’s now apparent that Edgeio’s real estate play never materialized.

That said, I suspect ARES’ assets will still be of value to someone and may be liquidated as part of the folding.

On a personal note, last summer I had the chance to have dinner with Keith Teare, Edgeio’s CEO, ahead of Real Estate Connect in San Francisco. He was the quintessential English gentleman and I wish him and all the other Edgeio folks well in their next ventures.

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Where to Put Your Listings Online

Joel Burslem — Wed, 06 Sep 2006 15:50:31 +0000

Newspapers ad spending is still strong, but for how much longer?

According to the NAA’s print classified ads breakdown, real estate ads jumped 18.5 percent to $1.2 billion.

While print still has a stranglehold on most local advertising dollars – I suspect it won’t for very much longer. Traffic to online classifieds web sites is booming right now, according to new report from Comscore. Over 37.4 million internet users visited an online classified site in the past year. It should be no surprise to anyone then that real estate classifieds are moving online.

Craigslist is the uncontested category killer, but Oodle was a surprising ninth place finisher with a startling 463% growth figure. edgeio, another of the new crop of classifieds sites, is nowhere to be found however.

In any case, getting your listing onto any of the sites is great marketing exposure for your listing. Remember, you can also use postlets to help you submit your ad to these and many more sites.