I first became enamored with Foursquare in December 2009 at Real Estate Connect in NYC. I was listening to our keynote speaker Dennis Crowley, and literally had an “aha” moment. Up until that point I had heard of Foursquare and even had the app on my phone, but didn’t really see the correlation to real [...]
Guest blog post by Matthew Shadbolt, Director of Interactive Product & Marketing, The Corcoran Group, New York
Some thoughts on mobile marketing for real estate…
Many of us, over the past few years, have transitioned much of our advertising and marketing from print to online. Many of us still have not. I’d argue that most of us have [...]
New York-based broker Corcoran Group has launched a new iPhone application to help real estate consumers connect with properties.
The app is very well executed and joins StreetEasy and Redfin as among my favorite real estate apps.
[youtube]http://www.youtube.com/watch?v=hb91e0jqQIk[/youtube]
To promote the new app, they commissioned Swedish artist Kari Modin to illustrate the key features of app. The ads [...]
Pam Liebman, CEO of Corcoran Group answered my question – What should the real estate brand of the future mean to consumers?
Her answer was posted on YouTube. I’ve posted the video below.
[youtube]http://www.youtube.com/watch?v=ZrxAaMVWsEs[/youtube]
Thanks Pam!
I’d also like to throw this question out to the rest of the real estate industry – send me your video response via [...]
