Coldwell Banker introduced a fresh take on real estate search today with the launch of its new web site at beta.coldwellbanker.com. Besides a tarted-up user interface, the new site offers a couple of intriguing new ideas that I think push the innovation needle in the right direction.
The first of which is the new site now [...]
[youtube]http://www.youtube.com/watch?v=7a4273i_K2k[/youtube]
Coldwell Banker Canada launched a new real estate application customized for Microsoft’s Surface technology today.
Coldwell Banker leveraged the unique interface and capabilities of Microsoft Surface to develop a home search application that will provide a new interactive and intuitive way to explore real estate listings and neighbourhoods. Over the course of the roll-out, the following [...]
Not a dedicated app, mind you. But if you visit ColdwellBanker.com on your iPhone’s Safari browser now it’ll pull up a specially formatted version of the site.
They’re not the first company to do this (Realtor.com has an iPhone-ready page, as does Intero) but they are, as far as I know, the first to launch a [...]
Exciting news on the mobile real estate front.
Coldwell Banker has just announced it will be feeding all of its listings to the Dash Interneted-connected GPS navigator.
What’s a Dash? The Dash takes GPS to the next level by connecting to the Internet via cellular and WiFi networks. It can also create up a mini MESH network [...]
Uhh.. ok. Not really sure how to start this.
Coldwell Banker just gave us a preview of their new marketing campaign for Spring/Summer 2008.
First the positives.
No print. No outdoor. The campaign will revolve around TV spots and an integrated web-based campaign (microsite, search ads, sponsorship etc.). Certainly makes a lot of sense given the new marketing [...]
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In one of the more interesting announcements to come out of Connect last week, Coldwell Banker announced it had modeled a real life listing inside of the virtual world Second Life. (You can see the full property details here)
As far as a publicity gimmick, it was inspired – but as far as a practical way [...]
Inman News names the finalists for the 2007 Innovator Awards. For more on some of the nominees’ accomplishments, read:
Coldwell Banker
Coldwell Banker Opens Office in Second Life
Foxtons
Foxtons Imports Audioshows to USA
Google Street View
Next Generation Virtual Tours
John L. Scott
John L. Scott breaks the mold
The Evolution of Map Based Searches
Point2NLS
Point2Homes Thinks Inside the Box
Trulia Voices
Trulia Finds Its Voice
vFlyer
vFlyers [...]
Second Life (SL) is like World of Warcraft – they are products largely driven by virtual communities that have very quickly developed its own meta universes. They’re also kind of like twitter (you can follow me here) – I don’t really get it.
But I’m probably alone here. Thousands, if not millions of people are using [...]
