Cadbury’s Gorilla ad is the latest viral craze sweeping the Internets; and just like the John West Red Salmon ad before it, it’s another example of a company coming up with a quirky marketing concept that taps our collective sense of… WTF?

It’s an interesting marketing strategy that is not product specific. Ultimately however, it compels us to share and talk about the brand with our friends.

If you haven’t seen it yet, I’ve embedded it below.
[youtube]Wy52yueBX_s[/youtube]

What Cadbury perhaps didn’t expect (and I’m sure are delighted with) is that people are taking the ad and, in true Web 2.0 spirit, mashing it up and adding new songs to the underlying video.

I think my favorite, so far, is Total Eclipse of the Heart.

Nirvana
[youtube]XgKtVFnsL-Y[/youtube]

Bonnie Tyler
[youtube]VdgI0j1odkY[/youtube]

Deep Purple
[youtube]ZVpg7nWXk8Q[/youtube]

50 Cent
[youtube]4tdVrACpz4c[/youtube]

At 1000 Watt Blog today, Marc Davison writes about the changing face of real estate advertising and how, in many ways, real estate ads have not evolved. Check out this ad from 1978.

[youtube]F0U3O7UIlPM[/youtube]

Except for the haircuts and clothes, everything in this ad could be found in a real estate ad these days.

Real estate ads have become so generic they’re forgettable. Same boring messages. Same boring situations. So who’s going to create the drumming gorilla in real estate?

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