I am always on the hunt for marketing that is fun, unique and viral. I came across this awesome video from NP Dodge Real Estate this week that incorporates all of those themes.
They posted it on the Inman News Facebook page and I knew immediately I had to feature this on FOREM!
I interviewed Jodee Drake-Soto, [...]
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What does it take to build a memorable and valuable brand that will help you [...]
Monitoring who is talking about you via social media is one of the most important things you can do to monitor your brand. I know about Google Alerts – which I monitor daily. I know about checking my @ messages in Twitter to see who has referenced my name. What I didn’t know (until now) [...]
Nobody likes someone who is an ego-maniac. However, a lot of real estate agents get a bad rap, because some agents think that to build a great personal brand, they need to talk about how great they are. This is very off-putting for many people – especially your Gen X and Gen Y clients who [...]
By popular demand, here is my list of ‘Stellar Stories’ for the week – articles that caught my eye via Twitter, Facebook, RSS, email, and more!
There was a lot of great content coming down the pipeline in the last couple weeks – here are some of my favorites – enjoy!
Social Media
Why Social Media Really Is [...]
Let’s be honest – when is the last time you updated your web site? For most real estate agents it’s a couple times a year.
In 2010, it’s no longer ok to have a web site that is static – one just sits there and never gets updated.
If you are thinking of updating your site – [...]
A guest perspective from Ashfaq Munshi, co-founder and CEO of Terabitz.
In an earlier incarnation, soon after I graduated, I was a young and eager executive at Oracle viewing life through a much different lens than I do now. While I did not know it at the time, that lens was cloudy, fogged up by youthful [...]
