A guest post from Tim Fagan, CEO of HomeFinder.com
Things were simpler then, more familiar. You knew who to call, what to do and what to expect.
I’m talking about the good old days of real estate advertising.
Back then, you dealt with the sales rep for the local paper over a cup of coffee. Maybe you sponsored [...]
The situation for the local real estate section looks grim. AdAge is reporting newspaper ad revenue fell nearly $2 billion in Q3 of 2008.
Even online ad sales are looking miserable.
Newspapers’ online ad sales, where everyone is hoping some part of the future business model resides, accelerated their decline with a 3% drop. Online ad sales [...]
Microsoft is definitely serious about becoming an advertising play on the web. Their $6 Billion acquistion of aQuantive, an online advertising and marketing company, was just the first in a series of steps they plan on taking in this arena.
MS’ adCenter Labs lies at the heart of a lot of these future initiatives and is [...]
Thanks to this month’s sponsors!
Real Pro Systems
Real Pro Systems are the minds behind VillageMaker; the first white-labeled social network/blogging platform for real estate professionals. Agents can build referral business by offering past clients, prospects and community members their own private, secure environment to connect and share information and photos with each other.
Check ‘em out [...]
by donmimi83 (mostly away )
In an interesting story from the WSJ.com, RE/MAX is using data from Cox Communications DVRs to track viewer watching patterns and figure out where to place their advertisements.
Using a new process that taps into data from cable set-top boxes, RE/MAX found that, along with home-improvement shows, those households were also likely [...]
This one is for all the creative types out there. (Warning: Some language is NSFW)
(h/t Advertising Ourselves to Death)
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by Simon T
Tech pundit Om Malik writes that the slowdown in the housing sector, and the greater uncertainty in the U.S. economy as a whole, is likely going to have an impact on advertising spending. I’ve been saying the same thing for a while (see What the Subprime Mess Means for Real Estate 2.0) [...]
Recently, I’ve thinking about tweaking this blog’s advertising strategy (see Blogvertising: The Decision to Add Ads to Your Blog) by bringing new advertisers on board at FOREM and deep-sixing the Google Ads I’ve been running lately. Why? I’m starting to doubt AdSense’s supposed contextual relevance as I’m starting to see more and more truly bizarre [...]
The rush to get content onto computer screens (see WellcomeMat – The Killer App for Real Estate Video) doesn’t mean that there haven’t been significant advance in the way a real estate professional can market themselves on that other small screen, the television.
Google announced today it’s bringing its AdWords advertising platform to television advertising. Partnering [...]
Second Life (SL) is like World of Warcraft – they are products largely driven by virtual communities that have very quickly developed its own meta universes. They’re also kind of like twitter (you can follow me here) – I don’t really get it.
But I’m probably alone here. Thousands, if not millions of people are using [...]
