Recently, I’ve thinking about tweaking this blog’s advertising strategy (see Blogvertising: The Decision to Add Ads to Your Blog) by bringing new advertisers on board at FOREM and deep-sixing the Google Ads I’ve been running lately. Why? I’m starting to doubt AdSense’s supposed contextual relevance as I’m starting to see more and more truly bizarre ads in the rotation.

It irks me that I exercise no creative control over what ads are shown on my site and the designs of some of the ads served up truly make me cringe. Plus I’ve always wanted to have any advertising on FOREM actually be useful to readers as well (…I guess that’s every publisher’s dream) and highlight great products or services that the industry actually can use. Google Ads, frankly, just can’t deliver that.

Unfortunately, I realized that before I could even begin to approach any potential advertisers, I’m going to need to know a little more about you, the FOREM reader.

So you guessed it, here comes another dreaded Reader Survey.

I need to learn a little more about who you are, how you use this site and what you like and dislike so I can more accurately represent just exactly who it is reading this blog. Of course, this survey is not mandatory — though I would definitely appreciate your help with this.

And because I don’t like wasting anyone’s time, there’s the chance to win a $100 gift certificate from Amazon.com if you do (I’ll randomly draw one name from all completed entries). Rest assured, all personal information gathered will never be shared with any third parties and will only be aggregated together in order to create a representative sample of the FOREM readership.

So whether you’re hitting this site through the homepage or the feeds, click on through and complete the FOREM Reader Survey and help me dump Google for good.

On a similar note, there’s a great read on Darren Rowse’s ProBlogger about how you can Run a Reader Survey on Your Blog too.

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