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	<title>Future of Real Estate Marketing &#187; 60-Minutes</title>
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		<title>Yahoo Flogging A Dead Horse?</title>
		<link>http://www.futureofrealestatemarketing.com/2007/08/13/yahoo-flogging-a-dead-horse/</link>
		<comments>http://www.futureofrealestatemarketing.com/2007/08/13/yahoo-flogging-a-dead-horse/#comments</comments>
		<pubDate>Mon, 13 Aug 2007 20:14:46 +0000</pubDate>
		<dc:creator>Joel Burslem</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[60-Minutes]]></category>
		<category><![CDATA[online-real-estate]]></category>
		<category><![CDATA[real estate 2.0]]></category>
		<category><![CDATA[Redfin]]></category>
		<category><![CDATA[yahoo!]]></category>
		<category><![CDATA[Yahoo-News]]></category>

		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/yahoo-flogging-a-dead-horse</guid>
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Just in case you hadn&#8217;t had enough already, Yahoo! News has re-purposed Redfin&#8217;s controversial 60 Minutes segment into a new microsite called Real Estate: Buying And Selling Online.
Unfortunately, the original Lesly Stahl segment has been split into several short clips, losing whatever coherence the original had and making it nearly unwatchable (this was presumably done [...]<hr /><strong>REAL ESTATE AGENTS GET FREE ADVERTISING</strong> by being one of the first to rate a neighborhood. Market yourself LOCALLY online. <a href="http://nabewise.com/inman" target="_blank">Share your knowledge and get free advertising on NabeWise.com today!</a><hr />]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.inman.com/inmanblog/images/2007/08/01/kelmanstahl.jpg" /></p>
<p>Just in case you hadn&#8217;t had enough already, <a href="http://60minutes.yahoo.com/segment/83/real_estate_buying_and_selling_online">Yahoo! News</a> has re-purposed Redfin&#8217;s controversial 60 Minutes segment into a new microsite called <a href="http://60minutes.yahoo.com/segment/83/real_estate_buying_and_selling_online">Real Estate: Buying And Selling Online</a>.</p>
<p>Unfortunately, the original Lesly Stahl segment has been split into several short clips, losing whatever coherence the original had and making it nearly unwatchable (this was presumably done so they could sell more advertising spots). Also, the video, when played, launches sluggishly into a separate browser window &#8212; a web-video practice I thought had disappeared along with RealMedia and WindowsMedia codecs. When you lump this all together, the whole exercise really looks like a way just to repackage old content to sell ads.</p>
<p>That said, the site is cleanly layed out and incorporates some interesting social features; a lively comment section, video ratings (only 2.5 stars so far) and polls (60% would buy or sell a house online). It also features some cheeky copyrighting; the words &#8216;Old School&#8217; under a thumbnail of a Remax agent loading a sign in a car, for instance.</p>
<p>Ironically, no link to <a href="http://realestate.yahoo.com">Yahoo! Real Estate</a> to be found on the site, though <a href="http://finance.yahoo.com/">Yahoo! Finance</a> (with a bad link to boot) and <a href="http://answers.yahoo.com/dir/?sid=396545324">Yahoo! Answers</a> are featured.</p>
<p>But probably my favorite feature (and one that nearly made me spit my tea over my screen) was the Most Popular Viewed Segments section, which perhaps subconsciously reveals the watching habits of the microsite&#8217;s visitors?</p>
<p><img src="http://www.futureofrealestatemarketing.com/wp-content//2007/08/picture-1.png" alt="picture-1.png" /></p>
<p>[h/t <a href="http://realestate.mattgoyer.com/2007/08/10/yahoo60-minutes-posts-redfin-footage/">Matt Goyer</a> for the head's up]</p>
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