Comments on: Storms Ahead for Real Estate Sites http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites Internet, Web 2.0 and Real Estate Marketing Wed, 17 Mar 2010 03:29:40 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Real Estate Living http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31805 Real Estate Living Thu, 04 Feb 2010 04:20:08 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31805 The super-high growth rates experienced by many sites in the boom is and will continue to slow down. However there will still be nearly 7 million homes sold this year. The super-high growth rates experienced by many sites in the boom is and will continue to slow down. However there will still be nearly 7 million homes sold this year.

]]> By: Real Estate http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31777 Real Estate Wed, 03 Feb 2010 04:52:23 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31777 Well, this is a big league. Most home buyers use the 1st agent they interview because its proven most buyers have searched on the internet for 2 full weeks before contacting an agent. They actually know what they really want. Well, this is a big league. Most home buyers use the 1st agent they interview because its proven most buyers have searched on the internet for 2 full weeks before contacting an agent. They actually know what they really want.

]]> By: Round Rock Realtors - Jacci http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31653 Round Rock Realtors - Jacci Sat, 23 Jan 2010 03:46:10 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31653 I have also noticed a drop in quality PPC leads. All search data for my area is way up buy quality leads are way down. I have also noticed a drop in quality PPC leads. All search data for my area is way up buy quality leads are way down.

]]> By: Property Slovenia http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31566 Property Slovenia Wed, 13 Jan 2010 10:58:44 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31566 The real losers are newspapers and older media when it comes to the real estate slowdown. The real losers are newspapers and older media when it comes to the real estate slowdown.

]]> By: Property Slovenia http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31565 Property Slovenia Wed, 13 Jan 2010 10:57:33 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31565 The real losers may not be the web plays but the newspapers. The real losers may not be the web plays but the newspapers.

]]> By: Home Mortgage Kansas http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31463 Home Mortgage Kansas Mon, 04 Jan 2010 05:11:31 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31463 Thanks for this article Joel... Isn't it amazing how much social media makes a play for advertising. You have to face it... people are more likely to stumble upon you on facebook than randomly searching the internet. What an interesting world we live in now, don't you agree? Thanks for this article Joel…
Isn’t it amazing how much social media makes a play for advertising. You have to face it… people are more likely to stumble upon you on facebook than randomly searching the internet.
What an interesting world we live in now, don’t you agree?

]]> By: Home Mortgage Kansas http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31461 Home Mortgage Kansas Mon, 04 Jan 2010 02:33:51 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31461 Russ, I thank you for your stats. I can echo Tom, in saying that I have seen the same trends. I think we sell a lot of people short, by how we spend advertising dollars. People are still very reliant on the internet for research and narrowing their search for both an agent and a listing. Russ,

I thank you for your stats. I can echo Tom, in saying that I have seen the same trends. I think we sell a lot of people short, by how we spend advertising dollars. People are still very reliant on the internet for research and narrowing their search for both an agent and a listing.

]]> By: Bill Joyce http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-31452 Bill Joyce Sat, 02 Jan 2010 18:59:09 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-31452 I have spent a small fortune over the years on PPC buyer leads. I have noticed that traffic is down, home selling price and commission revenue is down. Lead quality is way down as thousands of homeowners scour the internet for MLS search sites to assess the financial damage to their own homes. The economics of PPC campaigns has has completely changed. Where I was content to spend $15,000 monthly on these leads...I now need profitable alternatives. I have spent a small fortune over the years on PPC buyer leads. I have noticed that traffic is down, home selling price and commission revenue is down. Lead quality is way down as thousands of homeowners scour the internet for MLS search sites to assess the financial damage to their own homes.

The economics of PPC campaigns has has completely changed. Where I was content to spend $15,000 monthly on these leads…I now need profitable alternatives.

]]> By: More worries about online real estate advertising | 1000Watt Consulting http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-26896 More worries about online real estate advertising | 1000Watt Consulting Tue, 24 Mar 2009 20:17:09 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-26896 [...] advertising. There’s just not enough money and too much inventory. And, as Joel at FOREM has pointed out, the housing slump makes for even tougher sledding. But I have been willing to accept that the [...] [...] advertising. There’s just not enough money and too much inventory. And, as Joel at FOREM has pointed out, the housing slump makes for even tougher sledding. But I have been willing to accept that the [...]

]]> By: retrove.com http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites/comment-page-1/#comment-14962 retrove.com Mon, 15 Oct 2007 16:13:07 +0000 http://www.futureofrealestatemarketing.com/storms-ahead-for-real-estate-sites#comment-14962 Personally, I think the RE companies and agents that make it past the slump are those who already embrace online advertising. The "traditional" agent who previously "played (driving up CPC)" with online advertising will be squeezed out financially of the market, leaving bigger market share for the good early-adopter agents / companies who understand / measure online media and advertising. This will lower the cost of advertising but more advertising dollars will go directly online instead therefore increasing dollar spend overall. As noted above, the reports are already telling everyone where the remaining consumers are, so business will follow. The ability to measure the CPCS "cost per closed sale" is valuable and is getting alot easier for agents / customers to measure with free tools G analytics. They will seek out more places to advertise their listings "directly" to the actively looking consumers... i.e. T & Z. Another way to know that the market is bright for advertising is to simply think of the other advertising options for generating business? Will agents go back to bus benches? Direct mail at .50 a piece? Magazines? I don't think so. Personally, I think the RE companies and agents that make it past the slump are those who already embrace online advertising. The “traditional” agent who previously “played (driving up CPC)” with online advertising will be squeezed out financially of the market, leaving bigger market share for the good early-adopter agents / companies who understand / measure online media and advertising. This will lower the cost of advertising but more advertising dollars will go directly online instead therefore increasing dollar spend overall.

As noted above, the reports are already telling everyone where the remaining consumers are, so business will follow. The ability to measure the CPCS “cost per closed sale” is valuable and is getting alot easier for agents / customers to measure with free tools G analytics. They will seek out more places to advertise their listings “directly” to the actively looking consumers… i.e. T & Z.

Another way to know that the market is bright for advertising is to simply think of the other advertising options for generating business? Will agents go back to bus benches? Direct mail at .50 a piece? Magazines? I don’t think so.

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