Comments on: Searching Real Estate PPC Advertising

By: Real estate search wars

Real estate search wars — Thu, 18 Jan 2007 21:27:03 +0000

[...] So does having an interactive map on your site generate sales? Since the technology is still new, I think we’ll have to wait until year end sales close and assess the results at that time. Some of the more successful local brokerages such as Lake and Company, Gerrard Beattie and Knapp, and Executive Real Estate have not adopted this new technology. (Quorum which had $35M in sales, doesn’t even have a rudimentary search on its site and All American Realty, with $41M in sales, won’t even let you look at listings unless you give them your name and contact information) Time will tell whether or not this impacts their sales in the months and years to come. Newer, so-called “disruptive” sites, such as Redfin and Zip Realty didn’t even make the Puget Sound Business Journal’s list of firms ranked by sales volume for last year, but I’m guessing there will be some movement for 2006, and we may see a few other companies who have upped their PPC on Google and Yahoo such as The MLS Online, RealEstate.com, FirstExclusive, and JustListed.com &8212; all which appear to have pretty deep PPC advertising pockets, make some in-roads onto the list. Redfin says it is paying $1000.00 a week to Google alone. Joel Burslem at Future of Real Estate Marketing has a story Searching Real Estate PPC Advertising with an estimate of what the larger online real estate sites are paying too. Interestingly enough, none of the traditional real estate players rank very highly in any organic search results, nor do they buy any sponsored links. We’ll be watching the end-of-the-year wrap-up for the results to see if all this PPC spending is paying off in sales for these “virtual” and “disruptive” real estate companies, and see how much market share of the sales they can take away from the traditional firms. [...]

By: 360Digest » Real estate search wars

360Digest » Real estate search wars — Fri, 10 Nov 2006 09:10:40 +0000

[...] So does having an interactive map on your site generate sales? Since the technology is still new, I think we’ll have to wait until year end sales close and assess the results at that time. Some of the more successful local brokerages such as Lake and Company, Gerrard Beattie and Knapp, and Executive Real Estate have not adopted this new technology. (Quorum which had $35M in sales, doesn’t even have a rudimentary search on its site and All American Realty, with $41M in sales, won’t even let you look at listings unless you give them your name and contact information) Time will tell whether or not this impacts their sales in the months and years to come. Newer, so-called “disruptive” sites, such as Redfin and Zip Realty didn’t even make the Puget Sound Business Journal’s list of firms ranked by sales volume for last year, but I’m guessing there will be some movement for 2006, and we may see a few other companies who have upped their PPC on Google and Yahoo such as The MLS Online, RealEstate.com, FirstExclusive, and JustListed.com — all which appear to have pretty deep PPC advertising pockets, make some in-roads onto the list. Redfin says it is paying $1000.00 a week to Google alone. Joel Burslem at Future of Real Estate Marketing has a story Searching Real Estate PPC Advertising with an estimate of what the larger online real estate sites are paying too. Interestingly enough, none of the traditional real estate players rank very highly in any organic search results, nor do they buy any sponsored links. We’ll be watching the end-of-the-year wrap-up for the results to see if all this PPC spending is paying off in sales for these “virtual” and “disruptive” real estate companies, and see how much market share of the sales they can take away from the traditional firms. These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: Alex

Alex — Wed, 01 Nov 2006 02:54:06 +0000

Hi Joel – Alex from Trulia here. Interesting post — but I’d make sure that your grain of salt is pretty big. We’d have to raise a lot more cash at $13K/day!

By: Real estate marketing tool

Real estate marketing tool — Tue, 30 Nov 1999 00:00:00 +0000

Original post: Searching Real Estate PPC Advertising Blog tag: Real estate marketing tool Technorati tag: Real estate marketing tool