Comments on: Redfin Hits the Beach http://www.futureofrealestatemarketing.com/redfin-hits-the-beach Internet, Web 2.0 and Real Estate Marketing Wed, 17 Mar 2010 16:03:43 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Redfin - News http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5258 Redfin - News Mon, 12 Feb 2007 23:20:57 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5258 <!--%kramer-ref-pre%-->[...] 2/8/2007 on10: Redfin: The Online Real Estate Company 2/8/2007 Future of Real Estate Marketing: Redfin Hits the Beach 2/8/2007 Press Release: Redfin Launches Real Estate E-Commerce Service for Southern California [...]<!--%kramer-ref-post%--> [...] 2/8/2007 on10: Redfin: The Online Real Estate Company 2/8/2007 Future of Real Estate Marketing: Redfin Hits the Beach 2/8/2007 Press Release: Redfin Launches Real Estate E-Commerce Service for Southern California [...]

]]> By: Matt Goyer’s Real Estate Blog » Blog Archive » Redfin grows by 340% http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5070 Matt Goyer’s Real Estate Blog » Blog Archive » Redfin grows by 340% Fri, 09 Feb 2007 07:53:54 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5070 [...] Future of Real Estate Marketing, Redfin hits the beach [...] [...] Future of Real Estate Marketing, Redfin hits the beach [...]

]]> By: Marlow Harris http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5068 Marlow Harris Fri, 09 Feb 2007 07:39:53 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5068 If nothing else, it will encourage everyone to start using a Buyer's Agency Agreement before showing someone a property. If nothing else, it will encourage everyone to start using a Buyer’s Agency Agreement before showing someone a property.

]]> By: Rory S. http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5056 Rory S. Fri, 09 Feb 2007 01:46:06 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5056 Redfin is going to do nothing but help my business. They are raising the profile of technology on the real estate front. I already have a personal business model that leverages this angle beyond the scope of most local agents. Redfin raises the awareness of sellers need to find a tech savvy agent. Those who are savvy will have no problem speaking from authority on the topic. For the other agents, this will act as a catalyst to make them either catch up or lose business. I maintain that the ultimate combination is a huge dose of technology in marketing, along with traditional marketing that has worked up all along. Redfin is going to do nothing but help my business. They are raising the profile of technology on the real estate front. I already have a personal business model that leverages this angle beyond the scope of most local agents.

Redfin raises the awareness of sellers need to find a tech savvy agent. Those who are savvy will have no problem speaking from authority on the topic. For the other agents, this will act as a catalyst to make them either catch up or lose business.

I maintain that the ultimate combination is a huge dose of technology in marketing, along with traditional marketing that has worked up all along.

]]> By: Evan Gould http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5044 Evan Gould Thu, 08 Feb 2007 22:42:41 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5044 Competition is healthy. There are plenty of buyers and sellers for all real estate agents in So Cal. I look forward to meeting more informed buyers/sellers, thanks to Redfin and it's services. As an independent agent, it will make my job a little easier. Competition is healthy. There are plenty of buyers and sellers for all real estate agents in So Cal. I look forward to meeting more informed buyers/sellers, thanks to Redfin and it’s services. As an independent agent, it will make my job a little easier.

]]> By: Kevin http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5038 Kevin Thu, 08 Feb 2007 22:07:00 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5038 The problem with the tech angle is that it becomes easier and cheaper every day to replicate somebody else's whiz-bang features. Redfin's earlier maps, for instance, were, I believe, built in-house using Flash. They were quite amazing. Now they're using Microsoft Virtual Earth, partly because it's a faster development platform for map-based applications. I'm not a programmer, but I'd be willing to bet a team of 10 experienced geo-coders could whack out something 75% as good as Redfin in 6 months, and "75% as good" as good enough in most cases. Three years from now, there may well be off-the-shelf mapping and MLS widgets that will make it possible to put together that kind of a mashup in one afternoon! If the tech angle is no longer the competitive edge, then it has to be the business model. In Redfin's case, that remains to be seen. The problem with the tech angle is that it becomes easier and cheaper every day to replicate somebody else’s whiz-bang features. Redfin’s earlier maps, for instance, were, I believe, built in-house using Flash. They were quite amazing. Now they’re using Microsoft Virtual Earth, partly because it’s a faster development platform for map-based applications. I’m not a programmer, but I’d be willing to bet a team of 10 experienced geo-coders could whack out something 75% as good as Redfin in 6 months, and “75% as good” as good enough in most cases.

Three years from now, there may well be off-the-shelf mapping and MLS widgets that will make it possible to put together that kind of a mashup in one afternoon!

If the tech angle is no longer the competitive edge, then it has to be the business model. In Redfin’s case, that remains to be seen.

]]> By: Caleb Mardini http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5036 Caleb Mardini Thu, 08 Feb 2007 21:23:56 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5036 Joel, Great point about the pull away from tech. I was thinking that but couldn't quite articulate it. You're right. The company was founded on a tech gimic. The latest conversations take it in a completely new direction. Joel,

Great point about the pull away from tech. I was thinking that but couldn’t quite articulate it.

You’re right. The company was founded on a tech gimic. The latest conversations take it in a completely new direction.

]]> By: BloodhoundBlog: National real estate marketing and technology weblog | There's always something to howl about... http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-5090 BloodhoundBlog: National real estate marketing and technology weblog | There's always something to howl about... Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-5090 . (Ahem. Gertrude Stein’s ungrateful whine about Oakland was “There is no there there.�) Kevin Boer at The San Francisco Bay Area Real Estate Blog illustrates the demographics of Redfin’s move. The Future of Real Estate Marketing. Technorati Tags: disintermediation, real estate, real estate marketing Download Glenn Kelman podcast

]]> By: theresoldgumbootprincess | theresoldgumbootprincess http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-13697 theresoldgumbootprincess | theresoldgumbootprincess Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-13697 <!--%kramer-pre%-->ll be back here next week, after I catch up on some much needed sleep. — Related Articles at Future of Real Estate Marketing: Extate Launches Video Tours CNNMoney Highlights Real Estate Blogs Redfin Hits the Beach Sitcom Used to Sell Condos Inman News Real Estate Connect Warmup [IMG] <!--%kramer-post%--> ll be back here next week, after I catch up on some much needed sleep. — Related Articles at Future of Real Estate Marketing: Extate Launches Video Tours CNNMoney Highlights Real Estate Blogs Redfin Hits the Beach Sitcom Used to Sell Condos Inman News Real Estate Connect Warmup [IMG]

]]> By: theresoldgumbootprincess | theresoldgumbootprincess http://www.futureofrealestatemarketing.com/redfin-hits-the-beach/comment-page-1/#comment-13602 theresoldgumbootprincess | theresoldgumbootprincess Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/redfin-hits-the-beach#comment-13602 <!--%kramer-pre%-->ll be back here next week, after I catch up on some much needed sleep. — Related Articles at Future of Real Estate Marketing: Extate Launches Video Tours CNNMoney Highlights Real Estate Blogs Redfin Hits the Beach Sitcom Used to Sell Condos Inman News Real Estate Connect Warmup [IMG] <!--%kramer-post%--> ll be back here next week, after I catch up on some much needed sleep. — Related Articles at Future of Real Estate Marketing: Extate Launches Video Tours CNNMoney Highlights Real Estate Blogs Redfin Hits the Beach Sitcom Used to Sell Condos Inman News Real Estate Connect Warmup [IMG]

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