Comments on: Redfin Gets a Facelift and Expands Eastward

By: Zoomf’s new logo « Renthusiast2.0

Zoomf’s new logo « Renthusiast2.0 — Thu, 12 Jul 2007 08:44:14 +0000

[...] a lot more grown up than their old one, but also reminds me of Redfin’s old logo, before they switched to their current one (apparently because of a legal challenge from Move.com [...]

By: Renthusiast.org: June 2007

Renthusiast.org: June 2007 — Mon, 11 Jun 2007 19:08:29 +0000

[...] looks a lot more grown up than their old one, but also reminds me of Redfin’s old logo, before they switched to their current one (apparently because of a legal challenge from Move.com [...]

By: Go Dog Go! | Rain City Guide | A Seattle Real Estate Blog...

Go Dog Go! | Rain City Guide | A Seattle Real Estate Blog... — Mon, 11 Jun 2007 07:55:51 +0000

[...] shape and size. It’s sad because the most interesting yard signs in my neighborhood are from Redfin (memorable because of its non-rectangular shape and the BUY ME “button” on the sign) [...]

By: Kaye Thomas

Kaye Thomas — Tue, 01 May 2007 05:37:28 +0000

Reminds me of the Better Homes and Gardens Real Estate logo..

By: shaun mclane

shaun mclane — Fri, 27 Apr 2007 02:03:15 +0000

I like the new logo, however, I think the post looks better than the new site.

By: Erik Hersman

Erik Hersman — Fri, 27 Apr 2007 00:32:43 +0000

“What picking fruit has to do with a company named after a perch, I’m not sure” – now that was funny.

Overall, I really like their usability, but I’m so-so on the design. Maybe it’ll grow on me.

By: Matt of Realivent

Matt of Realivent — Thu, 26 Apr 2007 21:27:28 +0000

For some reason it reminds me of that Budlight commercial where the house had a Budlight tree in the backyard.

Now that was a good comercial.

I like the logo, and their new website.

By: Savan Kong » Blog Archive » What people are saying about the new Redfin…

Thu, 26 Apr 2007 21:08:28 +0000

[...] Joel Burslem at futureofrealestatemarketing thinks our new logo is “kind of weak and a bit incongruous”. Give it some time, Joel! [...]

By: Comeover.com - The Blog : Redfin Gets Cool

Comeover.com - The Blog : Redfin Gets Cool — Thu, 26 Apr 2007 20:55:45 +0000

[...] reported on the FOREM blog: Redfin’s been busy and has launched a new [...]

By: Joel Burslem

Joel Burslem — Thu, 26 Apr 2007 20:41:14 +0000

@Alex – I wasn’t a fan of their old logo but at least it was simple and spoke to what they do. Their new logo looks like something someone with a pirated version of Illustrator came up with it.

I like that it has a person on it but the picking fruit/tree analogy is just weird. The person is the tree trunk? And what does the name Redfin have to do with a tree anyway – when, for better or worse, it definitely has more aquatic associations. I don’t get it.

I know they probably paid top dollar for this logo, which is a shame ’cause their design agency just sold them a lame bag o’ goods.